In past articles I have given many, many ideas for content for real estate websites from agents that have top ranking in Google. Really, you just need to have a clear profile of your target customer and then that will dictate all the things they will want to know about the real estate in the area.
For instance, huge numbers of young, single women are now buying condos for themselves (more than single men). So what do the single 25-35 ladies want to know about condos? Well, if you’re one of them living a condo then you’ll know very well about what their lives are like and what the personal and professional interests are. Write about real estate in the area of course but write about the commercial establishments available in the area. Are there hip and trendy bars in the area? Write in your real estate blog about you going to hang out there with your gal pals and how you found the experience to be. Does the area have places to take your dogs? A dog park is a major asset to dog owners. Does the building forbid dogs? You need to know these things before showing a dog owner a suite! Continue reading