The more your real estate website reflects your target market, the more interesting it’ll be to people who want to buy or sell a home in this area. It’ll also do wonders for getting your website high ranking in Google for people searching for homes in these neighborhoods. So here are things you can have on your website about your farm neighborhoods. Continue reading
Having your website’s link on other people’s web pages is one of the best ways in getting your website high ranking in online search engines. This is called your linking strategy. Your linking strategy is how you go about getting your website links on specific websites you target. Best of all, this won’t cost you anything to accomplish except time! So here are some tips for effective linking strategies for real estate websites: Continue reading
The newsletter you email to prospects is an important part of building your Ecommerce business. But your current newsletter may not be effectively building relationships with your prospects. So here are a few ways of boosting your email newsletter’s effectiveness: Continue reading
Personal branding is paramount for today’s real estate professional. Your company name is simply not enough today. So you need to ask yourself, “How am I different?” and then demonstrate the answer in all your marketing materials. The more distinctive your identity, the more people will remember those unique qualities and forget your competitors trying to be all things to all people. Here are a few ways of differentiating yourself and your business: Continue reading
It’s imperative your real estate website has lots of interesting content, regardless of where you get it from. In most cases, you can post articles written by other people as long as you use the article in its entirety and credit the author. But you may find there are not many articles available on your farm areas, and writing may not be one of your strong points. So here are some tips for creating compelling articles that will engage your target audience and keep them coming back for more. Continue reading
A real estate professional’s website is their face on the internet. So it’s critical your website engages and interests the online consumer enough to have them sign up for your mailing list. It should be your website’s main goal. Here are a few things your website needs to accomplish this. Continue reading
As the internet began gaining worldwide usage in the mid 1990’s, some thought it would ultimately make real estate professionals obsolete. The rationale was, “now that these professionals are no longer the gatekeepers of real estate information, and the public has online access to even more information than real estate professionals could provide before the internet, people will no longer need a real estate professional”. We’ve seen this has been true for a minority of consumers, but the great majority still use a real estate professional.
Unfortunately, many real estate professionals still do not understand the online real estate consumer and how they should engage and serve them. It’s very important they rectify this problem because about 80% of consumers use the internet when buying or selling a home online.
So here are some of the most important things to understand about today’s online real estate consumer: Continue reading
With 80% of home buyers using the internet for their search and 85% of those people using search engines to find what they’re looking for, it’s important you understand how search engines rank your website. Studies show if you’re not ranked somewhere in the first 3 pages of search results for a given keyword search, it’s unlikely your site will get found. By anyone!
So here are the basic principles behind how search engines rank websites in search results: Continue reading
Spending your marketing dollars on getting your real estate website ranked highly in major search engines is one of the most cost effective means of advertising anywhere. In previous articles I’ve spoken about earning your way to the top of search engines. In this article I’ll deal with buying your way to the top of search engines. Continue reading
When planning your real estate website, it’s critical you consider the exact type of prospect you want visiting your site. When you identify that, you’ll know how to design your website because you should tailor your website to suit the interests of those target people. This will go far in getting your website ranked highly in search engines specifically for people searching for properties in your farm areas.
Here’s two you things you need to do for identifying who these target people are Continue reading
In my March 5th article, I discussed a real estate sales person whose website achieved number one ranking in Google for his farm area of Mississauga, a suburb of Toronto. Today, it’s not only impossible to get higher ranking than him in Google for Mississauga real estate, but it never cost him anything to get this ranking!
So many of you are obviously wondering how you get your real estate website top ranking in Google. There are two primary ways you can achieve search engine optimization (SEO) for your website: