Your real estate website and website traffic generation activities should work hand in hand for a single goal: continually building your email database with prospective clients. When a prospect visits your website, you usually have just one chance to capture their contact information before they leave and are gone forever. To do that, your website must be replete with information on your farm areas, obviously focusing on real estate but potentially covering anything to do with these areas. A comprehensive, information rich website, coupled with a Call To Action on every page on your site for a prospect to sign up for your mailing list to receive updates on new and sold listings and new real estate information, are both essential for successfully converting website browsers into members of your prospect database. Continue reading
Whether you’re a beginner or veteran in the real estate business, and regardless of how much knowledge or experience you have in marketing your business online, it’s helpful to put things in perspective and clearly understand that there are 6 interrelated steps for building your business online. They are:
Make a goal of finding at least 1 suitable article per day so you can send out at least one tweet daily. If you find more articles each day then bookmark them and stockpile them for future use so that if you know you’re going to have a busy day the next day and won’t have time to research new articles you can schedule your tweet for the next day the night before. Continue reading
Each day, instead of reading useless, utterly forgettable world news articles, take a few minutes to scan through each local news source you’ve bookmarked, looking for any new articles about anything to do with your local farm area. Be particularly on the lookout for any real estate related articles. It could be an article on a new residential or commercial development or a stat about the local real estate market you’ve gleaned from your local real estate board’s latest Market Watch report. For instance, the website Buzz Buzz Home is an excellent site for Canadian real estate professionals, particularly those involved in selling condos. Continue reading
Most real estate professionals don’t have the time nor inclination to regularly write articles for their website so that their sites get that all important high ranking in organic Search Engine results (SEO) in Google, nor do they have the budget for hiring a writer to do it for them. That’s ok, but it’s no reason for leaving your website or Twitter account continually bereft of new content. This article series will show step by step how you can make your normal daily news reading activities done over your morning coffee dovetail with marketing your real estate business online. Doing this will get you more qualified Twitter followers regularly and will help your website’s search engine ranking on sites like Google and Yahoo. Continue reading
“Why should you care about the 80/20 Principle? Whether you realize it or not, the principle applies to your life, to your social world, and to the place where you work. Understanding the 80/20 Principle gives you great insight into what is really happening in the world around you. … Our daily lives can be greatly improved by using the 80/20 Principle. Each individual can be more effective and happier. Each profit-seeking corporation can become very much more profitable.” – from The 80/20 Principle
First, let’s focus on applying the 80/20 principle to our professional lives. Continue reading
First, let’s understand what the 80/20 rule is. Vilfredo Pareto was an Italian sociologist, economist and philosopher who lived from 1848-1923. In 1906, Pareto observed that 80% of the land in Italy was owned by 20% of the population. An avid gardener, he also noticed that 20% of the pea pods in his garden produced 80% of the peas.
As an economist, Vilfredo studied the patterns of financial wealth and income in nineteenth century England and again found these same 80/20 proportions in how wealth was distributed: 20% of the population had 80% of the country’s wealth. Through further observation he found that everywhere he looked a similar pattern emerged. That is, roughly 80% of effects come from roughly 20% of the causes. What he had found was that nature was predictably unbalanced. Continue reading
Back in early 2011 I enthusiastically blogged at great length about the book “The Four Hour Work Week: Escape 9-5, Live Anywhere, and Join the New Rich” by Timothy Ferriss. The heart of the philosophy and method behind this book and actually working only 4 hours per week yet still being massively successful is a little known concept called the 80/20 rule. It’s also been called the Pareto Principle and a few other names. It’s a concept that was originally discovered by an Italian economist in the 1800’s. The 80/20 rule never became well known at that time and was almost forgotten, laying dormant for decades. Today, the business world and general public is gradually re-discovering and waking up to what the 80/20 rule is and how to apply it to any aspect of their lives.
So really learning what this concept is all about and applying it will (sooner or later) put you in the top 1% of income earners. Seriously. In fact, I learned the 80/20 rule is the reason why there are a great many millionaires in the world, yet only a tiny handful of billionaires. Billionaires eat, sleep, live and breathe the 80/20 rule. Millionaires sometimes do. Everyone else doesn’t. Continue reading
So let’s take a closer look at just the idea of “Superior Education” and demonstrate what a fallacy it is to place as much importance on it as the writer does for achieving entrepreneurial success:
“Press on: Nothing in the world can take the palce of perseverance. Talent will not’ nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.” – Calvin Coolidge
“I was not taught how to be an entrepreneur. But I wanted to Continue reading
Genetics – “What’s worse, while I do not understate the importance of hard work for athletes, there’s an element of natural talent that must be present for this to be an option.”
Genetics/Luck – “Likewise, while being an A-list movie star or musician certainly pays well, it too relies on an all-too-rare combination of talent and luck.” Continue reading
external circumstances and to take the view that you and you alone are fully responsible and accountable for everything that happens to you in life, good or bad. That includes your successes and also (and even more importantly) your failures. Any person can see what works for them and continue doing more of the same to continue getting more positive results. But what truly separates the successes from the failures is how a person deals with failure when it inevitably occurs.
“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty six times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over in my life. And that is why I succeed.” – Michael Jordan, retired NBA great Continue reading
Another thing is though all the Dragons will invest in virtually any type of business, each Dragon’s own core business is niche and highly specialized. For instance, Jim Treliving’s Boston Pizza restaurants are focused on Italian food and of the 500 restaurants he owns all of them are Boston Pizza. Former Dragon Robert Herjavec’s company is focused on IT security, a highly important niche within the computer world. The now-deceased Dragon Laurence Lewin’s La Senza only sells women’s under garments. The list goes on. In the same way, all successful real estate professionals I know are focused on a particular niche within the industry such as farming only particular neighborhoods, working only with particular types of properties (condos and lofts only), and so on. Continue reading