This revised profile clearly outlines this person’s real estate credentials and what areas he focuses on and is expert in. His bio gives a sweeping sense of his background and track record (over 1000 homes sold since 1995) and one of the perks of listing your home with him (free home staging). You can see he is very active on Twitter, having sent out over 1000 tweets. Evidently he has a lot of followers, any of whom could be buyers or know someone who is looking for what he offers. Since he following so many people he is also in touch with what over 13,000 people are doing.
The other advantage of having the keywords “Surrey”, “Guildford” and “Newton” in his names is that his Twitter account will come up in Twitter searches for these keywords. (more…)
January 13, 2012
Whenever you follow someone on Twitter, Twitter sends that person an email notifying them they have a new follower. The email looks like this:
From: Twitter
Subject: Your Name (@YourTwitterAccount Name) is now following you on Twitter!
Here is an example of poorly designed Twitter profile from an actual BC real estate professional who followed me (only the Your Name and Twitter Account Name have been changed): (more…)
January 11, 2012
Follow You, Follow Me
After you’ve written your Twitter profile’s bio and sent a few tweets (initially, the more tweets, the better) you then need to start networking on Twitter. As with how Google views a brand new real estate website, right now you have zero visibility on Twitter with your prospects and potential referral partners. So you need to go out and start pounding some information highway pavement on Twitter, so to speak.
Initially, by far the best way you get people interested in following your Twitter account is by (more…)
January 9, 2012
Mixing Up Your Tweets
While your business Twitter account should be mostly focused on business, there’s no reason you can’t throw out the odd tweet that is humourous, interesting, inspiring, or otherwise worth your audience’s attention that isn’t necessarily directly about real estate.
For instance, tweets are the perfect place for sending out inspiring or interesting quotations. You can find great quotes that subtly give your views or opinions on things somewhat related to real estate such as marketing. One of my favorite marketing quotes is by the well known investor and author of Rich Dad, Poor Dad Robert Kiyosaki: “a poor product with great marketing will always do better than a great product with poor marketing”.
For identifying with the multitudes of real estate professionals operating on a shoe-string budget I might also tweet a quote by Apple co-founder Steve Wozniak: “All the best things that I did at Apple came from (a) not having money and (b) not having done it before, ever.“ Don’t ever be afraid of tweeting some timely humor either. If you’re ever stuck in traffic you can tweet one like this out: “Why do they call it rush hour when nothing moves?”. (more…)
January 6, 2012
Internet links can be very lengthy, and this creates a problem when you want to include a link in your tweet yet your tweet can only be 140 characters long. A bunch of free services have sprung up called URL shorteners. When you visit one of these sites you can input a link you want to use in a tweet and then the site will provide you with a very short link you can use in your tweet that (when clicked) will auto forward people to your intended link. The free service bit.ly provides the shortest links I’ve seen for Twitter usage.
You can get started by sending a few tweets that allude to content on your website, especially your blog. Your first tweets can be as simple as the headline of your blog article followed by a link to the full article. (more…)
January 4, 2012
But sometimes you’ll wind up following people who totally abuse Twitter and completely misunderstand what social mediums like Twitter should and shouldn’t be used for. I followed a couple of real estate brokerages who started sending me an endless barrage of tweets about their listings. I got so many tweets from them so often on a near hourly basis that I found it very disruptive looking through the tweets of the people I followed. Doing this is really tantamount to Twitter spam and no one wants to see it. With one brokerage in particular the tweet overload from them was intolerable almost immediately. No doubt using tweet sending automation software, they would send 8-10 tweets in a matter of minutes, meaning that I would see 8-10 of their tweets in a row in my tweet feed! I would have to skim over reams of their tweets to see tweets from other people. I took a look at their tweet history and saw they had sent out over 240,000 tweets with that account! Naturally, I unfollowed them very quickly after seeing that. Such people almost always have very small followings.
So the big question is: what information should you tweet? Think of (more…)
January 2, 2012
As more people come to the “party”, more and more of them will stay because of the great everything. Your party will quickly get momentum. Some of your guests may be having such a good time that they’ll ask you if it’s ok they invite a couple more people they’d like you to meet. Pretty soon, your party will be in full swing with most everyone having a great time and most people not wanting to leave until they absolutely have to (or you kick them out).
When you send follow requests to other Twitter users, or when people find your profile through their own searching, many of them will look at your tweet history and only take into account that and your profile’s bio for deciding whether they want to follow you or not. If your profile has no tweets and no bio then the only people who will want to follow you are spammers because you fit a spammer’s profile exactly: that profile is anyone, anywhere. (more…)
December 30, 2011
You should also cultivate relationships with any other types of real estate related professionals working with the types of clients you work with such as mortgage brokers, real estate lawyers, home inspectors, home appraisers, contractors, property managers, junk removers, cleanup & maintenance companies, and so forth.
In these articles I’ll soon discuss at length on where to look on Twitter for all the different types of target followers you should be seeking. But before I get into that, it’s time for you to start micro-blogging on Twitter!
Time To Start Tweeting!
Before you start following anyone in Twitter, you should (more…)
December 28, 2011
Just to emphasize again the importance of the Bio section of your Twitter profile, it’s been estimated having a strong bio can get you 8 times as many Twitter followers than people who have a poor bio or no bio at all.
Determine Your Target Followers
After you complete your Twitter profile, the first thing you should do before tweeting or sending out “follow me” requests to anyone is figuring out who you want your followers to be. Real estate professionals should be looking for three types of followers:
- Property Buyers
- Property Sellers
- Referral Sources
With property buyers and sellers, by far the most prominent of these people on Twitter are (more…)
December 26, 2011
Location
Since you’re not restricted length-wise with this areas you can put in pretty much anything you want. In this area it’s wise to list all the neighborhoods you consider part of your farm area along with the name of the city and state/province and country name as well.
Web
This is the URL to your website or your blog. It might be wise to make this URL go to your blog if you have many articles written since people are coming to Twitter looking for honest, unbiased information.
Bio
This area is the most critically important part of your profile as it’s (more…)
December 23, 2011
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