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Condo Marketing: How To Sell New & Pre-Construction Properties Part 20

Published on April 11, 2012 by in Marketing Tips

Often, real estate reps who merely have access to platinum reps and are themselves not truly platinum reps will still advertise themselves as platinum reps.  Sometimes reps who line up for broker events who have no platinum access whatsoever will advertise themselves as platinum reps.  You can know if a rep truly is a platinum

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Condo Marketing: How To Sell New & Pre-Construction Properties Part 19

Published on April 9, 2012 by in Marketing Tips

Think of these platinum brokers as listing reps.  These reps are allocated certain units (even entire floors) in the building that they have exclusive right to sell.  None one can purchase these units at these lowest prices without going through these platinum reps.  So many reps prefer to align themselves with these platinum reps and

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Condo Marketing: How To Sell New & Pre-Construction Properties Part 18

Published on April 6, 2012 by in Marketing Tips

The story’s moral is obvious.  When presenting to investors (whether individually or in a group), implore them that if they want to reserve units then but have a partner (personal or professional) not present at the meeting that they make sure to give you a chance to do the same presentation again to both partners

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Condo Marketing: How To Sell New & Pre-Construction Properties Part 17

Published on April 4, 2012 by in Marketing Tips

It Takes Two To Tango … And Often Two To Invest Sometimes one of your investor buyers will make the big mistake of listening to your sales presentation without their personal or professional partner present. Recently, a sales rep I know did a sales presentation to a group of investors the night before a VIP

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Condo Marketing: How To Sell New & Pre-Construction Properties Part 16

Published on April 2, 2012 by in Marketing Tips

The split of the sales commission between the two reps should be the same as the resale properties.  For instance, if the commission paid by the developer is 4% and you bring a replacement buyer, you should get 2.5% of the commission while the rep in the lineup (think of them as the listing rep)

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Condo Marketing: How To Sell New & Pre-Construction Properties Part 15

Published on March 30, 2012 by in Marketing Tips

By the same token, emotions can work against people who have the financial resources to buy a unit but for some other reason get cold feet when they have a sound (or even great) investment in their hands.  When hundreds of sales occur at a single sales event, the atmosphere is like the trading floor

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Facebook Ads vs. Sponsored Stories for Real Estate Professionals Part 2

Published on March 30, 2012 by in Marketing Tips

There are different types of Facebook ads and this keeps changing with time. A few years ago when Facebook ads were launched, they did not have half the targeting options they do now. Isn’t it great how often technology improves to make our lives easier? With Facebook ads, there are two main categories of ads. They are;

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Condo Marketing: How To Sell New & Pre-Construction Properties Part 14

Published on March 28, 2012 by in Marketing Tips

The question is whether the facts or circumstances would indicate to the Canada Revenue Agency that the condo was bought for personal use versus buying the unit for potential profit with either the intention of assigning (IE flipping) the deal or making it an income property by getting a tenant to live there. If a

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Condo Marketing: How To Sell New & Pre-Construction Properties Part 13

Published on March 26, 2012 by in Marketing Tips

The circumstances under which HST is or is not applicable to an assignment depends on the original intention the assignor/seller had in mind when they purchased the unit.  If the primary purpose by the assignor/seller in buying from the builder was to profit by assigning/flipping the deal, then HST is applicable. On the other hand,

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Facebook advertising Guide for Real Estate Professionals Part 1

Published on March 26, 2012 by in Marketing Tips

Facebook advertising is another online strategy to get very targeted leads that you as a real estate professional will get a lot of value from. There are a few questions you need to answer before running Facebook ads. Once you answer them, it helps you have a clear direction with how to approach your ads and

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