Selling Real Estate Online In 6 Steps Archive for category "Technology and Marketing/Selling Lists – Best Practices"
Now all of this may seem like an overwhelming amount of information to deal with. So at this point you might be questioning the rationale behind the exhaustive and time consuming approach the Long Tail dictates for getting your site found by qualified buyers on Google. So I’ll explain why this Long Tail approach with
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When Google ranks a real estate website highly (especially in the top 3-5 results) it’s no accident. Google takes very seriously who they give top ranking to in any category. So don’t make the common egoistic mistake of dismissing all your competitors or giving their efforts short shrift. Learn from the most successful ones as
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If you have a limited advertising budget then pace yourself with your advertising. Don’t blow it all on one campaign and expect prospects to start breaking down your door! Rather, like with your branding message, consistency with advertising is crucial. It’s far better to contact 500 people 10 times with a flier than contact 2500
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A graphic designer needs to be able to translate your ideas into images, so be on the lookout for a designer who can listen well. This is crucial. Some designers will just quote you a price and that’s it, take it or leave it. Avoid such people because they’re often not all that interested in
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Keep Your Writing Style Consistent It’s been proven that the quality of your website’s writing is a key factor in how people judge the website’s overall quality. One of the key things your writing should have is a consistent style. This is in keeping with making your branding consistent and focused. This indicates to your
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If you’re doubtful about the value of branding, consider large brick and mortar businesses who spend millions on branding each year. For instance, companies like McDonalds and Coca Cola have made an indelible mark on the public consciousness. When you think of McDonalds the golden arches logo immediately comes to mind, as does the signature
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Having your articles published on other websites enhances your expertise in a prospect’s eyes. It’s the equivalent of someone vouching for your knowledge and saying “this person really is an expert in real estate”. You can submit your articles at the following sites:
Signature File – one of the most underutilized areas of advertising “real estate” is your email signature. Far too many real estate professionals don’t even use an email signature for that matter. Yet it’s where people often go to find out your contact info, especially if they’re not at home and are looking on their
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Today, all real estate professionals must create their own business identity through their branding. Long gone are the days when we could rely on our company name for our branding. One of the most important aspects of branding is consistency. You should be using the same wording (eg. business name, slogan) and graphic design elements
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Personal Digital Assistants, commonly known as PDAs, are great for keeping your business and personal matters organized and on track. But many real estate professionals are in the dark about how to do this without spending a fortune. Some, being technology averse, don’t understand how to use PDAs well. Others haven’t gone beyond cell phones
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