Now all of this may seem like an overwhelming amount of information to deal with. So at this point you might be questioning the rationale behind the exhaustive and time consuming approach the Long Tail dictates for getting your site found by qualified buyers on Google. So I’ll explain why this Long Tail approach with your Google Adwords ads is so important for getting great results for your business. Continue reading
When Google ranks a real estate website highly (especially in the top 3-5 results) it’s no accident. Google takes very seriously who they give top ranking to in any category. So don’t make the common egoistic mistake of dismissing all your competitors or giving their efforts short shrift. Learn from the most successful ones as much you can and then better them!
Doing this analysis can be a great way of getting motivated and inspired. When you see what you’re competitors are doing you’ll probably start feeling really competitive. You’ll get a burning desire to do everything better than them and blow them out of the water! Continue reading
If you have a limited advertising budget then pace yourself with your advertising. Don’t blow it all on one campaign and expect prospects to start breaking down your door! Rather, like with your branding message, consistency with advertising is crucial. It’s far better to contact 500 people 10 times with a flier than contact 2500 people twice or 5000 people only once.
Hopefully your advertising budget won’t run dry before you see some monetary return from your investments. If you do run out of money, you can start working with free advertising methods such as writing your own blog, commenting on other people’s blogs, getting writeups on your business and expertise in print media, and so on. Continue reading
A graphic designer needs to be able to translate your ideas into images, so be on the lookout for a designer who can listen well. This is crucial. Some designers will just quote you a price and that’s it, take it or leave it. Avoid such people because they’re often not all that interested in helping you get what you want. They just want to make something that looks decent and be done with it. Work with someone who makes a sincere effort in getting to know you, your business, and your needs. They’ll be the ones that will get you the logo you want with fewer iterations between you and them. Continue reading
Keep Your Writing Style Consistent
It’s been proven that the quality of your website’s writing is a key factor in how people judge the website’s overall quality. One of the key things your writing should have is a consistent style. This is in keeping with making your branding consistent and focused. This indicates to your readers that the content is all written by a single person (you) and not just haphazardly collected from various sources. If people think you wrote all the content then it makes you appear as more of an expert. Anyone can cobble together a website with lots of real estate information but not be an expert in the field. Continue reading
If you’re doubtful about the value of branding, consider large brick and mortar businesses who spend millions on branding each year. For instance, companies like McDonalds and Coca Cola have made an indelible mark on the public consciousness. When you think of McDonalds the golden arches logo immediately comes to mind, as does the signature style of writing on Coca Cola products. That’s the ultimate goal of branding: immediate recognition and memorability.
In the next section we’ll cover 10 effective ways of branding your blog and website efficiently. Continue reading
Having your articles published on other websites enhances your expertise in a prospect’s eyes. It’s the equivalent of someone vouching for your knowledge and saying “this person really is an expert in real estate”.
You can submit your articles at the following sites: Continue reading
Signature File – one of the most underutilized areas of advertising “real estate” is your email signature. Far too many real estate professionals don’t even use an email signature for that matter. Yet it’s where people often go to find out your contact info, especially if they’re not at home and are looking on their Blackberry. Make it easy on them by having your contact info in your email signature that’s sent with all emails and have your business slogan in the signature too. Don’t forget to also have this in emails sent via your Blackberry! Your email software’s help menu should have a step by step guide on creating an email signature. Continue reading
Today, all real estate professionals must create their own business identity through their branding. Long gone are the days when we could rely on our company name for our branding.
One of the most important aspects of branding is consistency. You should be using the same wording (eg. business name, slogan) and graphic design elements for your business identity in all areas of your promotional material.
So here are some of the things you can do for building your branding: Continue reading
Personal Digital Assistants, commonly known as PDAs, are great for keeping your business and personal matters organized and on track. But many real estate professionals are in the dark about how to do this without spending a fortune. Some, being technology averse, don’t understand how to use PDAs well. Others haven’t gone beyond cell phones and perhaps text messaging, not seeing the value in having anything beyond that. So this article will help you get on track with more effectively using your PDA and making more money with it. Continue reading
More and more vacation resorts and foreign countries are internet ready, so in many cases you’ll be able to receive emails on your Blackberry. At any rate, even if you’re vacationing at an exotic locale, a telephone is seldom very far away. Are you that precious that you can’t take 5 minutes to call someone back or email them the same day? If you are, a lot of people won’t want to deal with you. Continue reading
With all the wonders of today’s technology, we can still come off as cold and distant to prospects and clients if we rely on it too much or don’t use it effectively. It’s easy to come off this way with email. It’s difficult to convey emotion through the written word, so if we aren’t careful, we can give the wrong impression to prospects and clients. Email auto-responders can be helpful for more than just alerting people to your absences by making you more personable. Here are some dos and don’ts with auto-responders: Continue reading