Stefan Hyross is an SEO guru based in Montreal. His company Webclimb has helped thousands of Real Estate Professionals get their sites great ranking. He was gracious enough to send us a little guest post for Real Estate Gab on the basics of SEO and why you need it. What is Search Engine Optimization (SEO) Search
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Paying For Ad Exposures As with Facebook ads, Google Adsense ads offer you two ways of paying for your ads: paying per click or paying per 1000 impressions (or CPM). An impression is when your ad appears once on a user’s screen. Google allows you to bid on the amount you’re willing to pay for
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If you want to be very careful about where your ads are displayed, you can create a list of sites and your ads will only be displayed on these sites. However, it’s not advisable to do this because you’ll be missing out on a ton of perfectly good sites who could drive qualified prospects to
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Monitoring Where Your Ads Are Placed Google doesn’t expect you to operate in the dark regarding exactly what sites your ads are displayed on, especially considering how immense the Google Ad network is. In fact, with your Google Adwords account there is a tool called the Placement Report which will show you the URLs of
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The other advantage of driving people to these “basic info” types of pages is you’ll pay less per click for your ads. Google has ways of discerning where each of the pages your ad appears on is in the typical buyer’s buying cycle and charges per click accordingly. The later the page is in the
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So look out for sites that use Google Adsense from any of the following types of local real estate professionals plus a few others: - residential real estate sales reps - commercial real estate sales reps - mortgage brokers - real estate lawyers - divorce lawyers - home inspectors - home appraisers - home stagers
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What You Pay For Google Adsense Ads Google uses what’s called a Smart Pricing model for what you pay per click when your ads are show in the Google Ad network. When someone visits a page with a Google Ad on it, Google looks at the array of possible ads it can display on this
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There’s another major reason for piggybacking off sites ranked highly for the most popular real estate searches in your geographic region. When people do generic real estate searches such as “<your city name> real estate” it usually means they’re at or near the beginning of the buying (and possibly selling) process, don’t know what they
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2 Word Phrases real estate, occupancy fee, condo fee, estate agent, condo fees, closing costs, condo floorplans, Toronto condo, buying condos 3 Word Phrases real estate agent, condo floorplans closing, Piggybacking For Greater Organic SEO Elsewhere in my blog I’ve talked at length of “piggybacking” to boost your real estate site’s ranking in Google’s normal organic
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Below is a list of 2 word phrases from this page in order of descending popularity: condominium corporation, real estate, toronto real, common expense, common expenses, status certificate, condos plus, max condos, reserve fund, condominium unit, common elements, buyers agent, condo maintenance, estate buyers, maintenance fees, toronto condos, toronto Toronto, estate Toronto, tips buying, condos
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