Helping Them Decide
As mentioned earlier, an important factor in how Google assesses a site’s ranking is the average amount of time spent on the site’s pages by users. The more time spent on pages, the higher the sites ranking will tend to be.
One of the ways you can get visitors staying on your site longer is by helping them answer the key questions they have, whether they be buyers or sellers. For instance, Mortgage related information is always good to have on your website. Help them answer key questions such as:
- How much can I afford to spend on a home?
- How much down payment will I need to put down?
- What will be my monthly payments?
- I have damaged credit. How does that change my buying situation?
Just answer the basic questions. If you’ve got time, by all means create pages where you answer some of the other questions a buyer might have about financing (eg. Fixed vs. Variable interest rates). If you don’t have the time for this, provide a link on your webiste to a trusted local mortgage broker’s website where these questions can be answered, and ask this mortgage broker to do the same for you in return.
Most people don’t know that the word condominium refers to a legal structure for property, not a type of property. In the end, all high rise “condos” are still apartments! Consequently, many prospective condo buyers have the following questions:
- What does the word condominum mean?
- Can different types of structures be classified as condominiums?
- What is a Freehold Condominium?
- How much are monthly maintenance fees?
- Should I buy a new condo or a resale condo?
If you want to attract investor buyers, be sure to have lots of information on condos as pre-construction high rise buildings are almost 100% purchased by investors, not end users.