Selling Real Estate Online In 6 Steps Archive for category "Realtor Websites – Best Practices" (Page 2)
In other words, home buyers are like employers: they want to find neutral, unbiased sources of information on the homes they’re looking for. They know most real estate professionals are like job candidates and recruiters: they’re biased in favor of making the sale, saying whatever is necessary to make the fit happen, even if the
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As mentioned, the problems arise when people use search engines for finding something when they don’t have a clear idea of what they want at the beginning. Search engines are filtration tools: their function is to get rid of everything except exactly what we’re looking for. But if we don’t have a very clear idea
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Some buyers will already know the developers who are currently building or have recently built homes in your farm area. So your keyword phrases should include the names of all the most popular developers in your area and (most importantly) their projects’ names and street address (when available). For Mississauga there are two sources for
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The following is a comprehensive list of keywords for Ontario residential developers you should use for your Long Tail keywords in your Google Adwords ads:
For our Long Tail keywords the next way we can subdivide Mississauga geographically is by identifying the most prominent streets, roads, highways and intersections in Mississauga. The most prominent roads are the main arteries of Mississauga. They are:
A great place to consult for keyword ideas is Wikipedia. There’s a 5000 word long article on Mississauga here so this is a great place to start. The first thing we want to do is get the Short Tail keywords and keyword phrases. With help from Google Adword’s Word Tracker we can see how popular
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Remember, the more niched your ad is, the higher your click through rate will be. The higher your click through rate is, the more you can lower your bid per click. So over time look at your ads’ performance based on the ad’s CTR. If the ad has less than a 0.05% CTR then it
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Qualifying Traffic – as we’ll mentioned repeatedly, the AdWords traffic you direct to your site should be closely aligned with your farm area. One way of doing this is using words that describe your farm area and the homes within it. Some people might have a preference for a luxury waterfront condo, so if your
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Clear Perspective – Before writing your advertisement, you should have a crystal clear conception of your product, its benefits and who those benefits would appeal to most. For instance, if you create an ad for a particular neighborhood in your farm area (eg. Leslieville in Toronto East), make your AdWords ad get found for keyword
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Another basic principle to keep in mind that’s in line with Long Tail is that searches move from general to specific. When someone first starts researching a topic they are not 100% sure of what they want, so they start their search in broad terms. As their search progresses and they size up various options
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