The walls of regulation in Canadian real estate are bound to keep tumbling down, so it’s no good complaining about it. Our response to competitors charging less for their services shouldn’t necessarily be doing the same. If your business’ calling card is low commission rates, you’ll attract people who are fixated on price, not on
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The online discussion of this matter amongst real estate professionals and the public has been very heated and predictably polarized. Most of the public who commented think the changes were overdue, chastising real estate professionals as being overpaid and underworked and not bringing much (if any) value to the table for their buyers or sellers.
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Several years ago, a Toronto real estate professional named Stephen Moranis (son of Toronto area real estate legend Sadie Moranis) teamed up with Lawrence Dale (a real estate lawyer) to try a new approach to selling real estate in Canada. They realized the Toronto area’s extremely hot real estate market (which enjoyed an unprecedented 8
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It was once thought that the internet would make the real estate professional obsolete. Though that hasn’t happened, the internet has given consumers marketing tools comparable to the MLS, so many more home sellers today than yesteryear are trying their hand at selling their own homes. So you must prove you are worth your commission
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Many real estate professionals think negotiating only occurs when an offer comes in. In reality, negotiating is always happening, whenever you communicate with anyone, whether it be friends, family, prospects, or clients. These are mistakes real estate professionals make when negotiating:
Few (if any) sales professionals go to school for talking on the telephone, yet your telephone skills are a huge factor in your success. Many real estate professionals have poor listening skills, even to the point of not remembering what was just said by the other person. You should be spending half your time on
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As a real estate sales manager, broker owner, and real estate trainer, I’ve worked with thousands of real estate salespeople. After accompanying these people on sales appointments, I’d counsel them afterward on areas they needed improvement in. I eventually distilled the real estate selling process down to 6 basic steps. Once I adopted this selling
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Great real estate negotiators are highly attuned to other people. They understand each prospect and client’s needs and wants and those of both the buyer and seller. They’re acutely aware of a room’s atmosphere and its effect on a listing presentation. They’ve refined their listening skills, are patient and flexible, and change when required. They
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Many people think negotiating only occurs during sales situations. Not so! Negotiating happens everywhere. It happens when you’re driving and making a lane change, or determining what you and your family will have for dinner, or where you sit or stand in a crowded subway. Your ability to deal with these situations determines your success
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All home owners think their home is worth more than it really is. It’s understandable! When someone moves into a house, it’s just a house. But the longer the owners are there, the more they’ll make a house into a home. The home will be part of many cherished memories such as children being born,
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