There are certain things your listing presentation absolutely needs. If you leave them out you risk leaving considerable doubts in your prospects’ minds about your ability to get top dollar for their home. So here are a few of the must haves in any listing presentation:
How Your Email Database Can Win Listings
The biggest question on a seller’s mind is “how much can I get for my home”? So naturally any seller wants a real estate professional to tell them how much advertising and exposure they’ll give their home. So you should be specific about what you’ll do for them, and this will prove your worth to
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Essential Components Of Your Listing Presentation Package
All listing presentations should have these 4 elements: media kit, pre-appointment package, marketing strategy, and comparables. This is what a media kit is. For example, you encounter a prospect who wants to sell in the near future and doesn’t want any real estate professionals soliciting them until then. They want to sell in September (eg.
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How Professional Are Your Listing Presentations?
I have a certain philosophy when it comes to listing presentations: less is more. When presenting to a prospective seller, you should only give them a brief look, a snapshot, at any of the topics you present. You shouldn’t talk at length about the past several years of the market or interest rates, or any
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You Must List To Last In Real Estate
Many real estate professionals spend a lot of their careers being buyer reps, but it’s the ones who get the listings who have the real power in this business. They’ve got many advantages over buyer reps. If you want major, lasting success in real estate, you must focus yourself on being a listing agent. Here’s
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Listing Equals Longevity In Real Estate
The people who have the real power in the real estate business are listing agents. Listing agents have many advantages over buyer representatives. Due to lack of listings, many real estate professionals focus on being buyer representatives. But if you want real, lasting success as a real estate professional, your top priority must be becoming
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3 Ways Of Winning More Listing Presentations
I’ve written several articles on best practices for listing presentations, but I want to highlight some of the most important things you need to do to win more listings and beat out the competition. Here are three:
Don’t Use The Retail Approach To Get The Listing
All home owners think their home is worth more than it really is. It’s understandable! When someone moves into a house, it’s just a house. But the longer the owners are there, the more they’ll make a house into a home. The home will be part of many cherished memories such as children being born,
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Convincing Listing Prospects They Need A Real Estate Professional
The internet has forced all real estate professionals to evolve far more than any other innovation our industry has ever encountered. The internet empowered consumer no longer relies on real estate professionals for many things they did in the past. So the real estate professional needs to bring much more to the table for proving
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Three Important Items For Your Handout Package At Listing Presentations
Here are a few more things you should include in your listing presentation handout package for demonstrating your professionalism and commitment to getting the highest price for your listings:
