Selling Real Estate Online In 6 Steps Archive for category "Listings Presentations and Technology – Best Practices"
Some of the old fashioned ways of marketing are often still effective. Be sure to send fliers to your farm area at least once every 2 months. The more often, the better. Distribute promo products with your logo on them. Drop them off at local stores or deliver them to your top prospects. Companies like
(More)…
Every couple of years you should re-visit your marketing materials’ color scheme and change it up. Just make sure you keep the same sort of look and feel. If you don’t, you’re going against your own branding you’ve built up. When people visit your revamped site with radically different colors they may not even recognize
(More)…
Encourage the buyer to talk as much as possible about who they are and what they’re looking for. They’ll tell you most anything you want to know about them! People love to talk about themselves, and this is a real trust and relationship builder. Their answers to your questions can give you important information about
(More)…
That’s really the heart of being a good buyer rep. It’s actually quite a simple formula: find out what they want, and give it to them. The problem is most reps don’t take enough time to find out enough of what buyers want, and so the relationship turns into a game of charades. The rep
(More)…
I’ve been recently watching a real estate reality show on TV called Agent Vs. Agent that pits veteran real estate professionals against rookies. The contest on each episode was having both of the reps show a given buyer homes they might want to buy. The winner was the rep who successfully negotiated a home purchase
(More)…
Every real estate professionals knows that home owners overvalue their homes. They get so emotionally attached to it that it’s almost inevitable they’ll think this way. So it’s your job to tell them the reality of what their home is actually worth. A very common mistake real estate professionals make at listing presentations is
The very best pre-listing packages have two things in common. First, they should exude your own personal branding. Second, they should use the “less is more” approach. Here’s what I mean by that.
There are a few things real estate professionals should be doing at listing appointments for impressing and winning over their clients. In the past I’ve managed real estate offices. Many of the sales reps who worked at these offices told me they weren’t very good at listing appointments, and they often didn’t even know why.
(More)…
Here are a few things your listing presentation package must have:
In the past, real estate professionals did listing presentations strictly with printed materials. They handed out a CMA, photos of comparables, the ads and fliers they’d done for other listings, and their brokerage’s literature. If you’re still only using print materials in your listing presentations then you’re not giving the best listing presentation you could
(More)…
 |
 |
 |
 |
 |
|
