In Wednesday’s article I discussed how interactive teaching far exceeds normal didactic, one-sided education for learning and how you can use webinars as a powerful means of informing and interacting with your prospects and building relationships. Here are some insights on what to look for in a webinar provider and structuring your webinars for maximizing the interaction and rapport building: Continue reading
Even if you have your website optimized in search engines for your farm areas, you still must make your website and what you can offer buyers compelling enough so they’ll want to keep in contact with you and sign up for your email mailing list. If they don’t sign up, these people are simply cars zooming by on the information super highway. You’ll probably never see them again! So getting them to sign up for your mailing list is critical. It gives you the chance to begin building a relationship with them. Saved property searches offer a great way of getting a lot more sign ups for your mailing list.
The more your prospects can customize their information requests and receive updates on what they want listing wise and when they want it, the more likely they’ll sign up for your mailing list. eBay is exemplary in this way and it’s probably one of the main reasons they’re the world’s largest e-commerce website. They have a fantastic way of motivating their clients to sign up for email updates: Saved Searches. Continue reading
I want to share a story with you about an associate of mine who achieved momentum with their business plan. This story definitely applies to anyone in the real estate business (new or experienced) who is looking for momentum with their business. Continue reading
Some real estate professionals balk at adding new lead generation strategies to their repertoire because they see it as re-inventing the wheel and are unsure of these strategies’ effectiveness. So wouldn’t it be great if you could generate more leads simply by adding a couple of details to the selling system you’re already using? You can. Here are a few ways of doing it: Continue reading
How Do Real Estate Pros Price a Listing?
A very accurate saying is that “Any home will sell once you get the price right.” Of course, this is usually said from the perspective of dropping a price until it’s too attractive to pass up. Actually, the accurate pricing of your home prior to listing is as much an art as it is a science.
Computers have helped a lot in the data and science aspects of pricing homes for sale. The real estate professional looks at many data sets in the process, including: