So, in light of all this, let’s re-visit our original question: what does it mean to be ranked at the very top of Google search results for your farm areas? Let’s consider it from two perspectives: the 80/20 rule and Traffic Volume From Google Searches.
The 80/20 Rule
In my earlier article series discussing the 80/20 rule and it’s significance for business, I noted that the ratio is not always exact because 80/20 is a rule and there are exceptions to all rules. In some cases, the actual ratio is 70/30, or 85/15, or 90/10, or otherwise. The point is that when it comes to input vs. output, there is always an imbalance. In most cases, input does not equal output, and different inputs each create different amounts of output.
In considering the 80/20 rule and the massive amount of attention given by searchers to websites with top 5 Google rankings, I contend that the Google situation is VERY lopsided: I think the ratio here is about 95/5. That is, 5% of the real estate websites get 95% of the attention from home buyers and sellers. 5% of the real estate websites make 95% of the money made online. 95% of a searcher’s time is spent on 5% of the sites. 95% of sites get 5% of Google traffic. That is to say, if you are not in the top 5% of Google ranked websites, you might as well not even have a real estate website because virtually no one is visiting it!
Traffic Volume From Google Searches
High Google ranking becomes all the more significant when you consider the massive (and regularly growing) number of real estate searches done per month on Google. Here are the number of Google searches done globally in the past month for just the keywords “<CITY> real estate” for 10 of the largest Canadian and US cities (many other keyword variations are used on real estate searches):
Toronto Real Estate – 165,000 searches
Vancouver Real Estate – 110,000 searches
Montreal Real Estate – 27,100 searches
Calgary Real Estate – 74,000 searches
New York Real Estate – 550,000 searches
Los Angeles Real Estate – 110,000 searches
Chicago Real Estate – 90,500 searches
Miami Real Estate – 135,000 searches
Houston Real Estate – 74,000 searches
Philadelphia Real Estate – 49,500 searches