Your real estate website and website traffic generation activities should work hand in hand for a single goal: continually building your email database with prospective clients. When a prospect visits your website, you usually have just one chance to capture their contact information before they leave and are gone forever. To do that, your website must be replete with information on your farm areas, obviously focusing on real estate but potentially covering anything to do with these areas. A comprehensive, information rich website, coupled with a Call To Action on every page on your site for a prospect to sign up for your mailing list to receive updates on new and sold listings and new real estate information, are both essential for successfully converting website browsers into members of your prospect database.
Email is still the foundation of your ‘push’ marketing efforts (IE where you send or or ‘push’ your marketing prospects) because it is the one communication medium people check many times on a daily basis. So it’s vital that you regularly provide your prospective clients updates on information of interest to them. They mostly want updates on new and sold listings in their area, but they are also interested in any new real estate related information you can give me, particularly information directly pertaining to the neighborhood they live in or desire to live in.
To demonstrate to home sellers that you are a tech savvy marketer, it’s important to have a listing presentation grounded in technology as well. Having a laptop based listing presentation using a tool such as Pro Presenter that’s designed specifically for real estate professionals and listing presentations puts you streets ahead of your competitors, and will ultimately win you more listings.
One of the most important assets a real estate sales professional brings to the table that clients want the most are their negotiating capabilities. Most people can’t stomach negotiating at all or can’t do it well, and since the stakes are so high in any real estate sales, clients look to their sales rep for this vital skill. You can hone your negotiating skills by taking my continuing education accredited course “Power Negotiating”, available in person in the Toronto area or online.