Make a goal of finding at least 1 suitable article per day so you can send out at least one tweet daily.  If you find more articles each day then bookmark them and stockpile them for future use so that if you know you’re going to have a busy day the next day and won’t have time to research new articles you can schedule your tweet for the next day the night before.  

If your Twitter account is brand new or you have sent out less than 100 Tweets, it’s best to send out lots of tweets as often until you reach a sizable number (eg. 100).  A Twitter account with less than 100 Tweets is like having a website with only a handful of pages.  Neither reflects well on representing you as an expert on your local real estate market and people won’t be as likely to follow you back..

Once you’ve found your article for the day, you’ll need to prep it before tweeting it.  You always want your Tweets to contain keywords about your farm area.  First, go to one of the URL shortening services (I prefer the service goo.gl because it’s offered by Google) and get your URL shortened so that you have more room for your tweet.  If the article you found is within another Twitter account’s Tweet, don’t re-tweet it unless you want to get that account’s attention.  Re-tweeting someone’s Tweet will automatically cause Twitter to send them a notification email, telling them that you re-tweeted their tweet.  If it’s a Tweet from one of your competitors and you re-tweet it you’re just giving them free exposure on your account at your own expense.

Next, start your tweet by using specific keywords strategically.  You want Google to recognize your site as being written by a real estate expert of the farm neighborhoods you cover, so always identify in your tweet which neighborhood, region, town, or city your article refers to.  Next, refer to the type of content in the article you’re linking to.  For example, if your article is about an upcoming sale for a new condo in the High Park neighborhood of Toronto called CondoX, your tweet should look something like this:

NEW HIGH PARK CONDO: CondoX in High Park area of Toronto West has Public Sale this weekend, many free upgrades http://goo.gl/1234

Sometimes it can be quick and easy to create original content for your Twitter account, considering your Tweets can only be 140 characters long max!  For instance, if it’s the spring or summer, send out a tweet about upcoming local garage sales, yard sales, or estate sales you’ve seen ads posted for around the area.  Be sure to include the street address of each sale.