Most real estate professionals don’t have the time nor inclination to regularly write articles for their website so that their sites get that all important high ranking in organic Search Engine results (SEO) in Google, nor do they have the budget for hiring a writer to do it for them. That’s ok, but it’s no reason for leaving your website or Twitter account continually bereft of new content. This article series will show step by step how you can make your normal daily news reading activities done over your morning coffee dovetail with marketing your real estate business online. Doing this will get you more qualified Twitter followers regularly and will help your website’s search engine ranking on sites like Google and Yahoo.
Search engines like Google value above all else original content published on your website or blog that hasn’t been published anywhere else. However, search engines also value re-published, non-original content, partly because (if done right) it helps them better understand the type of information on your website and hence how they should index and classify your site. This allows Google to position your website in search results to people who are looking for the type of information your website offers.
Many of us have a bad habit of daily checking world news headlines on popular news portals like Yahoo where a flood of mostly useless, trivial information flows. Next time you catch yourself reading about the latest celebrity baby bump sighting or economic doom and gloom, remind yourself that you could be spending this same time reading articles relevant to your real estate business and building your business thereby. I’ll explain how shortly.
First, find a few websites that author or re-publish local news articles. It could be the sites for daily newspapers, your local neighborhood newspaper, weekly newspapers, the blogs for local magazines or blogs of other local real estate professionals. Be particularly on the lookout for websites that aggregate local articles specifically on real estate. Bookmark all these sites.