If you have ever taken the webinars hosted by Webtech Dezine, you know by now that social media is a great part of marketing to invest your time in because it works. Our Social Media Director was teaching a client the ropes of social media in February this year and by April, she emailed back saying she had just closed her first deal from twitter. All it took was two months of following the advice we offer our MoneyMaker Clients for free on what to do and she got her first twitter deal. If you did not believe it before, social media works. All it requires is patience and consistent supply of powerful content that is relevant to your target market.
I have put together a few tools that can help you manage your social media accounts and determine what works for you and what doesn’t. Sometimes a few well-chosen tools are all you need to get your social media marketing working for you.
The tools are;
• Marketing grader
• Google Keyword tool
• Google alerts
• Facebook insights
• Twitter search
• Google Analytics
• Twitter Counter
Hootsuite is a great tool that allows you manage multiple social media accounts. You have the ability to link your Facebook, Twitter, LinkedIn and some other accounts to your Hootsuite account. Hootsuite allows you schedule tweets and posts in advance. However, be reminded that when you schedule these posts, you have to go back to check the responses and reactions to these posts.
P.S: Be sure to sign up for the free trial version of Hootsuite. It allows you manage a total of 5 accounts for free. Hootsuite is also available on the Ipad.
This is also a free tool by a company called Hubspot. This tool helps analyze areas of your online marketing effort.
-Your website traffic
-Content creation and optimization
-Website promoting skills (Social Media, Email marketing etc.)
Market grader tells you if you have been blogging, how well your blog articles are doing and if they are easy to find (SEO-wise). It also highlights how your internal pages look and if your images have alt-tags (Alt-tags are explained in Level 2 and 3 training for MoneyMaker clients). It highlights the sites linking to your own websites. It also highlights how well you have been promoting your site on social media.
Google Keyword Tool:
This tool helps you with researching keywords that are competitive or non-competitive to use on your website. It shows you how often the keyword is searched locally and globally. If it shows low or medium in the competition column, it is a good word to optimize your content with but if it is high, it is very competitive and can be used sparingly in your content. This tool also suggests other possible keyword ideas based on the initial one you suggested and shows the competition value for those keywords.
Google alerts is a content change detection and notification program. Once a user signs up and specifies the keywords is they want to get alerts for, it automatically notifies the users when the keyword is mentioned in the news, blogs, web, videos, discussion groups etc. This is a great tool for real estate agents to follow up on certain keywords all over the web.
Twilert is very similar in function to google alerts. It is a twitter application that lets you receive regular email alerts of tweets based on the keywords you have specified. This is great for tracking twitter conversations based on how your potential clients are talking. If your clients are first-time buyers, they may mention down-payments, mortgage information, moving houses Toronto etc. in their tweets. Twilert will compile this information and send it off as an email for you to scan through a few tweets. If you see any tweet that seems like the lead may be looking for more information, this would be your cue to jump in and educate them and get them to work with you. It is important to understand how your target market thinks and operates to succeed in online marketing.
To be Continued…