In the social media era of business, new potential clients trust peer reviews more than the actual information on your site. The information on your website is for search engines to rank you with when clients are searching. The listings and testimonials you have on your site will earn you the client. These clients are quick to trust what others say about you before they begin to consider what you say about yourself. This leads to the question; “What is the most powerful way to get this message across?”
The second largest search engine on the web as we speak is YouTube. This shows you the importance of video marketing and how powerful it is. If you perform a search, some YouTube results come up even before the website results come up. Having video testimonials on your website is a powerful way to let potential leads know that you are a reliable agent and you can get the job done. This also helps people find you quicker based on the keywords you have optimized your videos for.
Another great strategy is to include a link to your website in the description portion of the video so you can drive traffic back to your website depending on how the client stumbled on your video.
Here are some factors to consider when making these video testimonials;
Keep it short!
Research has shown that the online community would typically not watch a video that is longer than 2 minutes. Keep your videos short and straight to the point.
Have Various Clients in the video
It is always better to get multiple clients to do testimonials for you. The more people say good things about you, the more reliable these potential leads perceive you to be. Make sure you highlight in the videos your key qualities and what makes your services unique. Ask your clients targeted questions and use those answers to make your videos.
Optimize your videos! Do you have a pool of keywords that you use in your online marketing efforts? Select from those targeted keywords and use them to optimize your videos. The title, description, and tags should have information about you, your location and the type of property you handle.
Your videos should be both creative and informative. The information your video has will get people clicking and watching it but the creativity of your video will get people sharing it.
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