Think of these platinum brokers as listing reps. These reps are allocated certain units (even entire floors) in the building that they have exclusive right to sell. None one can purchase these units at these lowest prices without going through these platinum reps. So many reps prefer to align themselves with these platinum reps and offer these platinum reps’ units to their clients. This allows them to offer these units to their clients and the public weeks before virtually any other rep can at the lowest pricing they will not be able to get anywhere else. If the platinum rep can’t sell all of the units they’re given before the broker event the remaining unsold units will be put back into the pool of available units and they will become available at the broker event, albeit at higher prices or with fewer extras included (eg. free parking no longer included).
Savvy investors will understand the value of working with you and taking advantage of your early access. You will sacrifice a portion of your possible commission to the platinum rep, but in doing so you will endear yourself to many an investor by allowing them to get instant equity in a property by buying at the lowest price through you that won’t be available later in the sales cycle. Another advantage of working with platinum agents is you won’t necessarily have any selling restrictions on how many units you can sell and how many units your clients can buy each. Sales reps who lineup for broker events are often very limited in how much they and their clients can buy.
So how do you find platinum reps? They usually makes themselves very visible on the internet. They probably advertise regularly on online classified sites or their website talks a lot about their platinum access to various projects. Try contacting some of the developers in your area, asking for the names of the platinum reps.