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How To Sell New & Pre-Construction Properties Part 2

Published on February 29, 2012 by in Marketing Tips

From these basics the marketing company will create a host of marketing materials such as fancy flash-based websites, printed brochures and fliers, signs, and in some cases TV and radio ads.  Some developers have started using Social Media sites such as Facebook and Twitter for drumming up exposure and interest in their new projects. The

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How To Sell New & Pre-Construction Properties Part 1

Published on February 27, 2012 by in Marketing Tips

Most real estate professionals focus almost exclusively on working with resale properties and really overlook the potential of working with new and pre-construction properties.  Of course, there is not much to overlook in the US right now with new construction there now at all time lows due to the massive overbuilding country wide in the

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Persuasion: A Study On Getting What You Want With Dragons’ Dens’ Arlene Dickinson Part 8

Turning Off Your Inner Monologue You may be thinking, “But of course I listen to my prospective clients!  They’re critical to my business, and I hang on every word they say.” Fair enough, but that still doesn’t mean you’re giving them as much attention as you could be.  Very frequently, particularly in high-stakes or high

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Persuasion: A Study On Getting What You Want With Dragons’ Dens’ Arlene Dickinson Part 7

Just think of when you’ve had a conversation where the other person talked on and on without asking a single question.  Or when someone you’ve just met has forgotten your name almost immediately after you’ve been introduced to them.  It’s frustrating, rude even, when people don’t listen to you.  A person who doesn’t appear to

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Your Real Estate Website Does Not Have to be Naked Anymore (Free E-Book)

Published on February 21, 2012 by in Marketing Tips

Content is King is the mantra that the new online world lives by and by new online world I mean WEB 2.0/3.0. Many real estate professionals used to build their real estate website based on Linking strategy and very little content but in the era of Google Panda, we know that quality content is what

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Persuasion: A Study On Getting What You Want With Dragons’ Dens’ Arlene Dickinson Part 6

Using The Art Of Listening For Building Business Relationships “I used to have a sign on my desk that summed up, in a single word, a little-known secret to success in business (and in life, for that matter).  A lot of people coming into my office for the first time did a double take when

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Real Estate Twitter Training: Optimizing Twitter For Your Real Estate Business Part 25

Here’s why.  Whenever you follow someone, they immediately get an email from Twitter stating that you’ve followed them.  The only time this doesn’t happen is if the person you followed has configured their Twitter account to not receive updates via email on new followers.  However, this usually only happens with famous people or people with

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Real Estate Twitter Training: Optimizing Twitter For Your Real Estate Business Part 24

So to avoid getting labeled as a spammer you need to do three things.  First, regularly change all the variables in Tweet Adder in your automated follow and unfollowing activities so that it appears a person is doing this work, not a machine.  The variables are the time of day these activities are done, the

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Real Estate Twitter Training: Optimizing Twitter For Your Real Estate Business Part 23

Next, at just after midnight each day (or just before you go to bed if you don’t stay up that late regularly), have Tweet Adder unfollow anywhere between 300-500 of your non-reciprocal followers with a time delay of between 1 and 75 seconds.   In the area marked “Wait X days for a user to follow

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Real Estate Twitter Training: Optimizing Twitter For Your Real Estate Business Part 22

Getting Loads Of Twitter Followers On Autopilot As we’ve stressed before, one of the most important parts of your Social Media presence is the number of people in your direct, 1st degree network IE your direct contacts you can interact with directly with a referral or introduction.  When you have a large number of people

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