Real Estate Online Training: Optimizing Twitter For Your Real Estate Business Part 18

January 20, 2012

Where To Look For Local Buyers And Sellers On Twitter

As we’ve mentioned earlier, there are three types of people you want to seek out on Twitter:

-    Home Buyers and Sellers
-    Real Estate Investors
-    Referral Partners

For now I’ll focus on where to find local home buyers and sellers.  The very best spot for finding these people is your competitors’ follower lists!  Do some research and find other real estate sales professionals in your immediate geographic area who have the most followers and look through their follower lists.  Once you’ve gone through these people look for real estate sales reps in areas adjacent to your farm area and then beyond, focusing first on the ones with lots of followers.

Again, avoid following the people who seem to be following your competitors just for the sake of selling them something.  Focus on following the people whose Twitter bios indicate they aren’t focused on selling something.  They’re the people more likely interested in your competitors’ real estate knowledge and are therefore following them for that purpose, regardless of whether they’re planning to move soon or not.  Few buyers and sellers will explicitly state in their Twitter bio that they’re looking to buy or sell properties unless they’re real estate investors.

Another hot spot for buyer and seller prospects are people following local mortgage brokers or mortgage people from banks.  As you probably know some people go to mortgage brokers right at the beginning of their new home search, especially if they think they may have problems getting conventional bank financing for their next home for whatever reason(s).  So use the same tactics for following local mortgage brokers’ followers and primary lenders as with real estate professionals.

Other real estate professionals involved in the mid-later stages of real estate transactions are also worth following.  So look for local real estate lawyers, home inspectors, home stagers, and home appraisers, especially those with lots of followers.

Property Developers

Another prime spot for finding both buyers and sellers along with real estate investors are local property developers.  Some prospective buyers and investors follow property developers on Twitter, awaiting word from the developer of VIP buyer events, public launches or price reductions on remainder units in a development.  Developers are particularly good places for finding real estate investors as well.

Filed under: Marketing Tips,Networking Tips,Social Networking,Twitter Posts

Tags: internet marketing training, lead generation, online real estate school, real estate, real estate internet training, realtor, social media training