Real Estate Social Media Training: Optimizing Twitter For Your Real Estate Business Part 17

January 18, 2012

If you identify any people you’ve followed who seem to be exceptions to these rules, or who have the great Twitter account attributes mentioned above, your best bet is to create a Twitter List specifically for these people, add them to this list, and then unfollow them.  Doing this allows you to keep track of these peoples’ activities on Twitter without completely severing your connection with them permanently.  You can still watch your list to see if there are any tweets from these people, indicating they are back from their absence.  

Assessing Your Unsolicited Followers

You will regularly get people following your Twitter account who you haven’t followed first.  When this happens you should assess whether this person is actually interested in who you are professionally and may be a prospective client or referral source, or if they’re just following people randomly because they are offering some sort of mass appeal product or service.  People usually don’t follow others just to be friends.

So on a regular (preferably daily) basis look under your list of followers and read each person’s Twitter bio to find out a bit about them.  As mentioned earlier, deep discount/deal of the day type offers and sites have exploded in popularity since the advent of Groupon and Living Social.  People offering such things will usually mention it in their bio.  A good way of identifying people just out to solicit a particular item is they’ll only mention that item in their bio and not reveal anything else about themselves personally or professionally.

There are two reasons why you shouldn’t follow anyone who clearly isn’t interested in your real estate expertise.  One, by following them you are needlessly using up valuable follower spaces at the expense of having those spaces filled by prospective clients.  Two, in following them you’ll receive their tweets which are unlikely to be useful to you professionally or personally.

Filed under: Marketing Tips,Networking Tips,Social Networking,Twitter Posts

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