Just to emphasize again the importance of the Bio section of your Twitter profile, it’s been estimated having a strong bio can get you 8 times as many Twitter followers than people who have a poor bio or no bio at all.
Determine Your Target Followers
After you complete your Twitter profile, the first thing you should do before tweeting or sending out “follow me” requests to anyone is figuring out who you want your followers to be. Real estate professionals should be looking for three types of followers:
- Property Buyers
- Property Sellers
- Referral Sources
With property buyers and sellers, by far the most prominent of these people on Twitter are the real estate investors. Most of them will proudly announce that they’re real estate investors in their Twitter bio even if they’re only doing it part time and are still working at a full time job. Real estate investors are very easy to find on Twitter. Regular home buyers and sellers are out there on Twitter and typically don’t announce their intention to move either in their profile or in their tweets, so they’re much tougher to identify. But some buyers and sellers do announce their intention to move in various ways. I’ll explain the various ways of finding non-investor home buyers and sellers on Twitter later in this article series.
Your third type of follower should be Referral Sources. They can be either of two types of people: past buyers and sellers you’ve worked with and other real estate professionals. The latter should definitely include real estate sales reps from your brokerage and sales reps from your immediate farm area but also any other reps from your city or even province/state or country. You never know when another sales rep following you who lives thousands of miles away from you will get a client re-locating to your farm area. They’ll need to refer their client to a competent professional such as you.
We all know that referrals from past clients are the lifeblood of most real estate businesses, so be sure to look up all your past clients on Twitter and get them added to your Twitter follower list ASAP.
