Real Estate Social Media Training: Optimizing Twitter For Your Real Estate Business Part 6

December 23, 2011

Location

Since you’re not restricted length-wise with this areas you can put in pretty much anything you want.  In this area it’s wise to list all the neighborhoods you consider part of your farm area along with the name of the city and state/province and country name as well.

Web

This is the URL to your website or your blog.  It might be wise to make this URL go to your blog if you have many articles written since people are coming to Twitter looking for honest, unbiased information.

Bio

This area is the most critically important part of your profile as it’s the most prominently displayed part of your entire Twitter profile.  You have just 160 characters to describe your real estate expertise.

Do NOT squander this very limited space by putting personal things about yourself!  I have seen real estate professionals doing this time and time again and it’s such a huge mistake.  No one looking for a real estate professional to work with really cares that you are a proud father or mother or that you have beautiful kids or what your hobbies are.  Do not put a favorite inspiring quote in your bio.  Save them for the occasional tweet.

Make your Twitter bio strictly about business, succinctly describing your areas of real estate expertise first and foremost.  If you have room for anything else after that, then great.  You need not mention what city you are based in because you’ve already got that stated in the Location area.

Add Tweets To Facebook?

If you select this option then all the Tweets you make will be auto-posted to your Facebook account.  Only select this option if you have a Facebook profile strictly used for business purposes that has nothing to do with your personal Facebook account.  This is certainly a convenient option to have, but in some cases you may find it better to post your tweet manually to Facebook since your tweet length won’t be restricted to 140 characters as it is with Twitter, so if need be you can expand upon your wording in what you post to Facebook.

Filed under: Marketing Tips,Networking Tips,Social Networking

Tags: Business Networking, facebook, Google, LinkedIn, networking, Search Engines, social networking, Social Search Engine, Tweets, Twitter