Real Estate Success: Optimizing Twitter For Your Real Estate Business Part 4

December 19, 2011

How Twitter Works

Twitter has rightly been called the “SMS of the internet” since the way messages are sent is similar to cell phone text messaging.  People who register an account on Twitter are readily able to network with any of the 300 million other Twitter users worldwide.  The way this networking is primarily done is by users ‘Following” other Twitter users.  Following another Twitter user is like walking up to a person at a business networking event, introducing  yourself, and stating “I would like to have a business relationship with you.  Are you interested?”.  Following someone is the equivalent of signing up for their email mailing list, albeit in Following someone you only receive Twitter based messages or ‘tweets’ from that person.  Your contact information in your Twitter account is kept private from anyone whose Twitter profile you follow.  If someone you follow decides to also follow you back then this is considered a consummated business relationship on Twitter because both people are interested in possibly doing business with one another.

Twitter users can communicate with other users by sending them what is known as a ‘tweet’.  A tweet is a short message who’s maximum length is 140 characters, the same length a SMS based text message on a cell phone can be max.  When you send out a tweet, all the people who have followed your Twitter profile will see this tweet.  When someone you have followed sends a tweet you and everyone else that’s followed that person will see that message.  Tweets are organized on your screen in the order they were received from all the people you’re following.  Sending tweets is known as micro-blogging because you are posting informative messages as you would on your blog, except they are (hopefully!) much shorter messages than your normal blog posts.

Filed under: Marketing Tips,Networking Tips,Social Networking

Tags: Business Networking, facebook, Google, LinkedIn, networking, Search Engines, social networking, Social Search Engine, Tweets, Twitter