Real Estate Social Media Training: Optimizing Twitter For Your Real Estate Business Part 3

December 16, 2011

But Twitter is not an online classifieds site in the same way as Kijiji or Craig’s List is.  Sure, you can advertise any listing you want on Twitter (a program called Tweet Lister helps with this), and advertising listings can be effective at times.  But the bottom line is people are on Twitter searching for the sort of honest, unbiased information they have traditionally gotten from people they know and trust such as friends and family.  People are not on Twitter to be sold to.  If they wanted to be sold to they’d be visiting sites with real estate listings on them.  When people have made up their mind about what they’re looking by using sites like Twitter they then will focus on sites with listings.  While they’re still making up their minds they stay and search on sites like Twitter.

Why Twitter Is More Suitable Than Facebook For Business Networking

Twitter is by design a more suitable climate for building business relationships than Facebook.  The reason is the thing that really has currency on Facebook is your established relationships, mostly your personal relationships.  Most people don’t go on to Facebook to meet new people, they go on the site to socialize with people they already know, whether they be friends they’ve kept in touch with or friends from the past they’ve dug up through Facebook searches or looking through the profiles of friends and family.  Facebook partially restricts who you can contact and what information you can know about other people based upon established relationships.  If you started making friend requests on Facebook randomly to people you didn’t know but thought would be good business contacts, many (if not most) of these people will deny your friend requests.

With Twitter, your ability to network is much freer.  Twitter does not take into consideration any of your past or present business or personal relationships, so Twitter does not restrict your ability to freely network as Facebook does.  You can follow anyone you choose, even celebrities and world leaders!  In fact, unlike Facebook, you can look into any Twitter account’s list of followers and people that person is following and follow any of those people you want!  This ability alone is a huge advantage in your ability to network freely and effectively using Twitter that Facebook restricts because of the existing friendship prerequisite in most cases.

Filed under: Marketing Tips,Networking Tips,Social Networking

Tags: Business Networking, facebook, Google, LinkedIn, networking, Search Engines, social networking, Social Search Engine, Tweets, Twitter