Real Estate: Advanced Google Adwords Strategies For Real Estate Sales Part 12

November 25, 2011

The other advantage of driving people to these “basic info” types of pages is you’ll pay less per click for your ads.  Google has ways of discerning where each of the pages your ad appears on is in the typical buyer’s buying cycle and charges per click accordingly.  The later the page is in the buying cycle, the more Google will charge per click.  The reason for this is with e-commerce type sites where people buy things online, directing someone who is ready to buy to a page where they can buy what they’re looking for is seen by Google as more valuable than sending them to a page with just product information.

For instance, if Google sees a page with lots of words but little or no mention of dollar figures (IE pricing) then it will understand that page as an informative page looked at early-midway during the buying process.  But if a page has lots of dollar figures on it and words like “Add To Cart” and “Checkout” on it, Google will interpret that page as one for people “ready to buy” IE people who are in the last stages of the buying process where they are shopping around a few select vendors and comparing prices and whose next step is making the purchase online.

However, as well all know, no one goes online and buys a property right on the spot with a credit card!  Just because someone looks at a page of listings with pricing noted for each property by no means indicates that person is ready to buy right now or is even close to making a buying decision.  However, Google will still rate pages with real estate listings as more valuable than real estate information pages and therefore will charge more for clicks to pages with listings.  So not only are you better to direct prospects to informative pages for reasons already explained, you’ll also pay less for doing so.

Filed under: Marketing Tips,SEO For Realtor Websites

Tags: Advanced Strategies, branding, email training tips, Google, Google AdSense, Google AdWords, Internet Marketing, marketing, online marketing, Pay Per Click, PPC, prospecting, real estate course, real estate education, real estate educators, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine training, Search Engine Optimization, search engine workshops, SEO, Yahoo Overture