Real Estate Training: Advanced Google Adwords Strategies For Real Estate Sales Part 11

November 23, 2011

So look out for sites that use Google Adsense from any of the following types of local real estate professionals plus a few others:

-    residential real estate sales reps
-    commercial real estate sales reps
-    mortgage brokers
-    real estate lawyers
-    divorce lawyers
-    home inspectors
-    home appraisers
-    home stagers
-    contractors
-    real estate developers
-    financial advisors
-    accountants

Monitor Your Cost Per Conversion Rate

There are many metrics you can use for gauging your campaign effectiveness.  The most important metric to monitor for gauging both your ad effectiveness and your landing pages’ effectiveness is your cost per conversion rate.  What counts as a conversion in real estate is getting a signup for your mailing list, not a successful sale.  So compare how much it costs on average to get each conversion for each of your ads and delete any ads that are costing too much per conversion or have a noticeably low conversion rate.  In general, you’ll usually find that the highest converting ads are on sites directly related to buying or selling real estate, whereas lower converting ads will be on all other types of sites.

Get Prospects On Your Mailing List Early

The earlier you get someone added to your mailing list while they’re doing their home buying research, the more time you have to influence them, and therefore the more likely they are to agree to work with you exclusively.  If you’re going after first time buyers then make sure you have lots of pages on your site linked to your Google ads that have the most basic, introductory information on the home buying process.  That way, your ads will be displayed to people in the earliest phases of their search – the time when they’re least likely to be working with any other real estate professionals.

Filed under: Marketing Tips,SEO For Realtor Websites

Tags: Advanced Strategies, branding, email training tips, Google, Google AdSense, Google AdWords, Internet Marketing, marketing, online marketing, Pay Per Click, PPC, prospecting, real estate course, real estate education, real estate educators, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine training, Search Engine Optimization, search engine workshops, SEO, Yahoo Overture