Real Estate Lead Generation: Advanced Google Adwords Strategies For Real Estate Sales Part 10

November 21, 2011

What You Pay For Google Adsense Ads

Google uses what’s called a Smart Pricing model for what you pay per click when your ads are show in the Google Ad network.  When someone visits a page with a Google Ad on it, Google looks at the array of possible ads it can display on this page.  There are two factors Google uses in deciding what ads to display:

-    how aligned Google thinks the page’s content is with a given ad

and

-    what the advertiser is willing to pay per click.

The more aligned your ad and its keywords are with the page your ad can appear on, the more you will pay to Google for clicks on your ad.  However, in many cases Google will recognize that your ad’s keywords are not very well aligned with the pages content, so Google will charge you less per click when your ad appears on such pages.

For instance, if you find a competitor’s site using Google Adsense and you make one of your ad’s keywords mirror the keywords on a given page on that competitor’s site, you will pay a premium for each click because of the highly close alignment of your ad keywords and the page’s content.  But if your ad appears on a local mortgage broker or real estate lawyer’s site you will pay less per click than having your ad on your competitors site.  However, it’s certainly worth paying a premium per click in having your ad on any of your direct competitors’ sites, especially if their site has page 1 ranking in Google.

You definitely want your ad on any other local real estate professional’s site whenver possible because these sites usually get visited at some point by prospects during their home buying research phases.  Plus, you’ll pay less per click than having your ads on your competitors’ sites.

Filed under: Marketing Tips,SEO For Realtor Websites

Tags: Advanced Strategies, branding, email training tips, Google, Google AdSense, Google AdWords, Internet Marketing, marketing, online marketing, Pay Per Click, PPC, prospecting, real estate course, real estate education, real estate educators, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine training, Search Engine Optimization, search engine workshops, SEO, Yahoo Overture