So what exactly is the Google Ad Network?  It’s the massive group of different types of companies, government organizations, individuals and other types of organizations who have partnered with Google in displaying Google ads on their sites in exchange for a share of the ad revenues.  For every time someone clicks a Google ad on a partner web page Google pay’s the web page’s owner a portion of the money the advertiser paid to Google for that click.

The most common way Google ads are incorporated into websites is through Google’s Adsense program.  These types of text based ads are almost identical visually speaking to the Google Adwords ads seen in the sponsored ads section in Google search results.

A very powerful part of the Google Ad network is YouTube, a site owned by and a subsidiary of Google.  YouTube is currently the third most visited site in the world with 800 million visitors each month.  Google allows you to have graphical images and even videos displayed on YouTube video clip pages.  Google ensures the video content on these pages is closely aligned with your business.

Where Google Ads Aren’t Displayed

Google won’t display their ads on just any website.  They have high standards for the sites they let their ads appear on.  A website interested in having Google ads displayed on their pages must submit an application to Google and go through a rigorous screening process.  These are the types of websites Google 100% refuses to have their ads displayed on.  Sites with:

-    Adult content
-    Content that advocates against an individual, group, or organization
-    Copyrighted material
-    Drug, alcohol, and tobacco-related content
-    Gambling content
-    Hacking and cracking content
-    Sites that offer compensation programs (“pay-to” sites)
-    Sites that use Google Brand features
-    Violent content
-    Weapon-related content
-    Other illegal content

Link to Part 1