Archives – November, 2011
If you want to be very careful about where your ads are displayed, you can create a list of sites and your ads will only be displayed on these sites. However, it’s not advisable to do this because you’ll be missing out on a ton of perfectly good sites who could drive qualified prospects to you by having your ads on them. Remember: these ads reach 75% of all internet users in the world. As of 2011 there are over 2 billion people worldwide using the internet. So your ads on the Google network can literally potentially be seen by over 1.5 billion people! (more…)
November 30, 2011
Monitoring Where Your Ads Are Placed
Google doesn’t expect you to operate in the dark regarding exactly what sites your ads are displayed on, especially considering how immense the Google Ad network is. In fact, with your Google Adwords account there is a tool called the Placement Report which will show you the URLs of all the sites your ad has been displayed on to date. After you’ve run your ads for a while you should take a look at this report and visit the sites your ad is being displayed on so you can assess how relevant each site is to buying or selling real estate. Google allows you to block having your ads displayed on any of these sites, so be sure to visit as many as you can and block any that have little or nothing to with buying or selling real estate. Keep an eye peeled for any sites that have been driving traffic but have resulted in little or no conversions (IE signups to your mailing list).
Now your ads may be displayed on a site that gets heavy traffic and (more…)
November 28, 2011
The other advantage of driving people to these “basic info” types of pages is you’ll pay less per click for your ads. Google has ways of discerning where each of the pages your ad appears on is in the typical buyer’s buying cycle and charges per click accordingly. The later the page is in the buying cycle, the more Google will charge per click. The reason for this is with e-commerce type sites where people buy things online, directing someone who is ready to buy to a page where they can buy what they’re looking for is seen by Google as more valuable than sending them to a page with just product information. (more…)
November 25, 2011
So look out for sites that use Google Adsense from any of the following types of local real estate professionals plus a few others:
- residential real estate sales reps
- commercial real estate sales reps
- mortgage brokers
- real estate lawyers
- divorce lawyers
- home inspectors
- home appraisers
- home stagers
- contractors
- real estate developers
- financial advisors
- accountants
(more…)
November 23, 2011
What You Pay For Google Adsense Ads
Google uses what’s called a Smart Pricing model for what you pay per click when your ads are show in the Google Ad network. When someone visits a page with a Google Ad on it, Google looks at the array of possible ads it can display on this page. There are two factors Google uses in deciding what ads to display: (more…)
November 21, 2011
There’s another major reason for piggybacking off sites ranked highly for the most popular real estate searches in your geographic region. When people do generic real estate searches such as “<your city name> real estate” it usually means they’re at or near the beginning of the buying (and possibly selling) process, don’t know what they want yet, and are not yet working with any other real estate sales people. They are usually in research but not yet buying mode. So with your ads offer something that is more specific than “<your city name> real estate”. For instance, if you specialize in Condos in downtown Toronto make some of your ad headlines using more specific keywords as follows to pique their interest:
Toronto Condos
Toronto Condominiums
Toronto Condos For Sale (more…)
November 18, 2011
2 Word Phrases
real estate, occupancy fee, condo fee, estate agent, condo fees, closing costs, condo floorplans, Toronto condo, buying condos
3 Word Phrases
real estate agent, condo floorplans closing,
Piggybacking For Greater Organic SEO
Elsewhere in my blog I’ve talked at length of “piggybacking” to boost your real estate site’s ranking in Google’s normal organic search results. Piggybacking is (more…)
November 16, 2011
Below is a list of 2 word phrases from this page in order of descending popularity:
condominium corporation, real estate, toronto real, common expense, common expenses,
status certificate, condos plus, max condos, reserve fund, condominium unit, common elements, buyers agent, condo maintenance, estate buyers, maintenance fees, toronto condos, toronto Toronto, estate Toronto, tips buying, condos sale, warranty program, unit share, corp brokerage, agent tips, request status, resale condominium, provides protection, ONHWP (Ontario New Home Warranty Plan) provides, major repair
Again, I’ve highlighted only the above phrases directly applicable to condos and condo buying. The highlighted words are the ones that should be among the top candidates for your top 50 keyword phrase lists. (more…)
November 14, 2011
To illustrate all of this better let’s look at some concrete examples of how to apply these concepts in real estate. Let’s say you specialize in condos in your farm area. We’ll use downtown Toronto as an example. Here is how you can select the best 50 keyword phrases for driving qualified prospects to your site:
Condo Buyers
I did a local Google search for the keywords “Toronto real state”. One of the top sites that came up on the first page of my search results had a page of advice on buying a condo. (more…)
November 11, 2011
Creating Effective Google Ad Network Campaigns
When creating your keyword phrase lists for your Google Ad Network ads, understand that keyword match types used with Google Adwords campaigns for Google search results are not used and are disregarded if you specify these match types within your keyword lists. It doesn’t matter if you use Broad, Phrase, or Exact match with your content network ad keywords. They’ll all be disregarded by Google.
However, Google does take into account any negative keywords you specify in your ads’ keyword lists. These are the keyword phrases that you specify that prevent your ad from being displayed when a web page has any of these keyword phrases. So if you don’t want web pages with certain keyword phrases to have your ads displayed on them use negative keywords in your keyword lists. As with Adwords ads found in Google search results, the best way of learning what negative keywords to use is by looking at what keywords prompted people to click your ad and visit your website and then adjusting your keyword and negative keyword lists accordingly. (more…)
November 9, 2011
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