Real Estate Blog: Use Google Adwords Pay Per Click Advertising For Your Real Estate Business Part 25

August 31, 2011

The obvious disadvantage is you need to modify this written content.  That takes time, and you may not want to do this writing yourself.  That’s ok!  There are lots of very talented writers out there such as those at the sites Elance or Freelancer who can modify any copy and pasted written content for you at a very low rate per article so that you have more original content.  Google will recognize your page’s original content and rank your site higher in normal search results than your competitors who have merely copy and pasted the Developer’s pages.

Note that how original your site’s content is has no affect on your Google Adwords campaigns: how much your Adwords ads are displayed, how much you have to pay per click, and so on.  The originality of your site’s content only affects your site’s ranking in the normal, organic Google search results.  So if you want to start driving traffic to your site immediately by using Adwords then by all means copy and paste content written by developers into your site and use the pages with this content as your landing pages IE the page people are directed to when they click your Adwords ad.  For instance, if someone searches Google for “Limelight Mississauga Condos” (an actual condo development in Mississauga, Ontario) you can have your ad prominently displayed in Google under the sponsored ads section right away for anyone searching for these keywords.  Then when they click the ad they are brought to your landing page containing lots of information about this development.  You can do this for literally dozens of condo developments in your farm area very quickly and easily and drive a lot of “I’m ready to buy and I know what I want” buyers to you.

However, simply copying and pasting pages and pages of content lifted verbatim from other real estate related websites (eg. Residential developers) into your own website’s pages will not get your website many brownie points when it comes to getting your site ranked in the normal, organic Google search results.  For these organic search results Google values original content much more than content which has been merely copied and pasted.  There may literally be dozens of your competitors’ sites who have merely done the copy and paste route for their site content, so if you do the same then your site is liable to be just a “face in the crowd” amongst your competitors’ websites in Google rankings and consequently won’t get much traffic from Google.

Filed under: Marketing Tips,SEO For Realtor Websites

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