Real Estate Blog: Use Google Adwords Pay Per Click Advertising For Your Real Estate Business Part 24

August 29, 2011

Note that some people will be even more specific in their search than searching by developer name. Some search for the names of specific developments built by that developer in your farm area. So for the most popular developers (especially those found in the print publications) you should definitely include all of the names of all the projects for that builder, whether they are pre-construction, currently built but not fully occupied, or fully occupied buildings offering resale units.

Your Website’s Pages For Developers

The great thing with Real Estate Developers is they will have content about their housing units that you can use for your real estate website. So go to their website, take their written content about their developments, and use this content for making a page with this content.

There are two ways you can go about using this written content from Real Estate Developers:

1) Copy And Paste

You can simply copy the written content you find on a developer’s website about a given real estate development and use this content verbatim on your landing page for anyone searching Google for that specific development.

The advantage of this is it’s quick and easy: you copy and paste the written content and then you’re done with it.

The disadvantage is Google will rank your page with lesser points than if the content was different than this page you copied from. Google is always looking for original content and content originality is supreme in Google’s eyes over merely copied content.

2) Modify The Article’s Written Content

Take the developer’s content, re-write it and modify it however you wish. You may want to accentuate certain aspects of the development that you think would appeal to buyers in your area. You may want to emphasize the benefits of living in the area where the development is located. You could do this by mentioning any valuable local resources such as a nearby mall, local schools, or any other local resources worth mentioning that might appeal to your buyers.

The advantage of modifying the written content you have from a Developer is Google will recognize your page as having higher value than a page that was just copied and pasted.

Filed under: Marketing Tips,SEO For Realtor Websites

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