Real Estate Blog: Use Google Adwords Pay Per Click Advertising For Your Real Estate Business Part 23

August 26, 2011

Wikipedia often has a page for local neighborhoods.  These pages sometimes contain lists of the most prominent streets in the neighborhood which simplifies your research of local street names.

In some cases you can find online exhaustive lists of street names for large cities.  So be sure to do some Google searching for finding these lists of street names.  If you can’t find anything under Wikipedia or a comparable resource then use Mapquest for getting your street names.

Mapquest allows you to zoom in and out of whatever geographic area you pick.  So with Mapquest you can view at a high level the major streets in a given area or zoom in to get the names of all the smaller streets in a given area.

Real Estate Developers

Some people search for their home by developer.  A friend of a searcher may live in a great condo with loads of amenities built by ABC Development and they highly recommend that developer to the searcher.  So that person’s search may include the keywords “ABC Development”.  That person may even want to live in the same building that their recommending friends are living in.

So you should get an extensive list of all the residential developers in your area and use those developer keyword phrases in conjunction with whatever keyword phrases describe the types of properties they build.  For instance, if ABC Development specializes in condominiums and lofts then you should use Broad Match for all of the following phrases:

ABC Development condo
ABC Development condominium
ABC Development loft

A great way of getting a comprehensive (but usually not thorough) list of developers in your farm area is by finding the website for a developer trade association.  It isn’t necessary for developers to be part of these associations, but there are usually dozens (if not hundreds) of members in these associations, especially if the association represents builders province wide, state wide or country wide.

To fill in the gaps of developers who aren’t members of these associations your best bet is picking up a copy of any of the real estate focused print publications freely available in your area in those steel boxes similar and near to the ones that house your area’s daily or weekly newspapers.

Filed under: Marketing Tips,SEO For Realtor Websites

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