Real Estate Blog: Use Google Adwords Pay Per Click Advertising For Your Real Estate Business Part 22

August 24, 2011

Streets

Some people may even know the streets or major intersections they want to live on or near.  But their search may not include the name of a neighborhood.  For instance, someone might search for:

Oakville Bronte homes
Oakville Dorval condos
Oakville Dundas houses
Oakville Lakeshore properties

The words Bronte, Dorval, Dundas and Lakeshore are all prominent streets in Oakville.  If you had only used the above keywords phrases describing Glen Abbey without mention of Oakville in them then your ads wouldn’t appear for the above four keyword phrase searches.  However, if you had used the following Broad Match keyword phrases then your ad would appear for the above 4 keyword phrases searches:

Oakville homes
Oakville condos
Oakville houses
Oakville properties

However, some searchers might omit both the words “Oakville” and “Glen Abbey” or any other words for neighborhoods in Oakville.  So your ads wouldn’t appear if someone merely used the following search terms:

Bronte Rd. Homes
Dorval Drive condos
Dundas St. West houses
Lakeshore Rd. East properties

So at a minimum you should make a list of the top 20 longest or otherwise most prominent streets for each of the neighborhoods in your farm area.  Then match each of those street names with the above list of words for the various ways of describing real estate.  So for Dorval Drive you’d use the following Broad Match keyword list:

Dorval home
Dorval house
Dorval housing
Dorval property
Dorval properties
Dorval real estate
Dorval town home
Dorval town house
Dorval town houses
Dorval bungalow
Dorval condo
Dorval condominium

If you really want to be thorough in this regard, or if you focus on only one or two neighborhoods, then you should create a thorough list of all the streets for those neighborhoods.  This can entail a lot of work but can be quite effective.  Some people may want to live on a particular street simply because their close friends or family live on that street or the school they want their children to go to is on that street.

Filed under: Marketing Tips,SEO For Realtor Websites

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