Keyword Phrases For The ‘I Know What I Want To Buy’ Home Buyers

For your Adwords keywords you definitely want to create an extensive list of keyword phrases that describe the real estate in your farm area.  Here are the main areas you should research keywords for:

Towns/Cities

Your list of keyword phrases should describe all the town and cities you consider part of your farm area plus all words similar to “real estate”.  For instance, for the city of Oakville, Ontario, Canada you should use Broad Match for the following keyword phrases:

Oakville home
Oakville house
Oakville housing
Oakville property
Oakville properties
Oakville real estate
Oakville town home
Oakville town house
Oakville town houses
Oakville bungalow
Oakville condo
Oakville condominium

Neighborhoods

You definitely want to have keyword phrases naming the neighborhoods in your farm area plus all words similar to “real estate”.  For instance, for the Glen Abbey neighborhood in Oakville, Ontario, Canada you should use Broad Match for the following keyword phrases:

Glen Abbey home
Glen Abbey house
Glen Abbey housing
Glen Abbey property
Glen Abbey properties
Glen Abbey real estate
Glen Abbey town home
Glen Abbey town house
Glen Abbey town houses
Glen Abbey bungalow
Glen Abbey condo
Glen Abbey condominium

Using Broad Match for the above keyword phrases would have your ads display for the following very similar keyword phrases which are plurals of some of the above phrases:

Glen Abbey town homes
Glen Abbey condominiums
Glen Abbey condos
Glen Abbey houses
Glen Abbey homes

Using Broad Match would also have your ads display for any of the above searches if the word “Oakville” was included in the phrase such as:

Oakville Glen Abbey town homes
Glen Abbey Oakville condominiums
Glen Abbey condos Oakville
Oakville Glen Abbey houses
Glen Abbey Oakville homes

Your ads would also display if people added other words to their searches such as “detached”, “semi-detached”, or “luxury”.  Examples:

Glen Abbey detached homes
Glen Abbey semi detached house
Glen Abbey Oakville luxury condos

Some searchers might add even more specific keywords to their search that describe the Glen Abbey neighborhood.  For instance, they might want their new home to be located near a certain school or shopping mall.

So you can see why it’s important to use Broad Match keywords phrases in this manner for capturing keyword searches further describing your farm area you may not have thought of.