Archives – August, 2011
The obvious disadvantage is you need to modify this written content. That takes time, and you may not want to do this writing yourself. That’s ok! There are lots of very talented writers out there such as those at the sites Elance or Freelancer who can modify any copy and pasted written content for you at a very low rate per article so that you have more original content. Google will recognize your page’s original content and rank your site higher in normal search results than your competitors who have merely copy and pasted the Developer’s pages.
Note that how original your site’s content is has no affect on your Google Adwords campaigns (more…)
August 31, 2011
Note that some people will be even more specific in their search than searching by developer name. Some search for the names of specific developments built by that developer in your farm area. So for the most popular developers (especially those found in the print publications) you should definitely include all of the names of all the projects for that builder, whether they are pre-construction, currently built but not fully occupied, or fully occupied buildings offering resale units. (more…)
August 29, 2011
Wikipedia often has a page for local neighborhoods. These pages sometimes contain lists of the most prominent streets in the neighborhood which simplifies your research of local street names.
In some cases you can find online exhaustive lists of street names for large cities. So be sure to do some Google searching for finding these lists of street names. If you can’t find anything under Wikipedia or a comparable resource then use Mapquest for getting your street names.
Mapquest allows you to zoom in and out of whatever geographic area you pick. So with Mapquest you can view at a high level the major streets in a given area or zoom in to get the names of all the smaller streets in a given area. (more…)
August 26, 2011
Streets
Some people may even know the streets or major intersections they want to live on or near. But their search may not include the name of a neighborhood. For instance, someone might search for:
Oakville Bronte homes
Oakville Dorval condos
Oakville Dundas houses
Oakville Lakeshore properties
The words Bronte, Dorval, Dundas and Lakeshore are all prominent streets in Oakville. If you had only used the above keywords phrases describing Glen Abbey without mention of Oakville in them then your ads wouldn’t appear for the above four keyword phrase searches. However, if you had used the following Broad Match keyword phrases then your ad would appear for the above 4 keyword phrases searches: (more…)
August 24, 2011
Keyword Phrases For The ‘I Know What I Want To Buy’ Home Buyers
For your Adwords keywords you definitely want to create an extensive list of keyword phrases that describe the real estate in your farm area. Here are the main areas you should research keywords for: (more…)
August 22, 2011
Using Negative Keywords
Google Adwords allows you to specify what words or phrases you don’t want your ads being shown for when someone searches for those specific words. If you know of certain keywords you don’t want your ads to be found under then you should enter them into Adwords right away before starting your Adowrds campaigns. Usually you will find out what keywords you don’t want associated with your ads by looking at your click reports and seeing what keywords caused your ad to be displayed and clicked. Google Adwords will actually tell you the exact search phrase that was used for each time someone clicks one of your ads. The more clicks your ads get, the more you’ll be able to know what keywords you want and which ones you don’t. This helps increase your conversion rate and lower the amount you spend on Adwords campaigns by excluding the searchers who are looking for something you don’t offer.
Negative Keywords are particularly useful if you’re using (more…)
August 19, 2011
The biggest disadvantage of relying on Exact Match keyword phrases is your ad will not get displayed for many people looking for exactly what you’re offering. For instance, if someone was searching for “High Park Toronto properties” and you specialized in that neighborhood your ad wouldn’t be shown to that searcher if you only had the Exact Match phrase “High Park Toronto homes” or “High Park properties”. So if you used just Exact Match for all your keyword phrases you would have to think of all the different possible ways someone might search for what you’re offering and make Exact Match keyword phrases for all of them. The number of different permutations of related words that could be used in any search quickly gets into the tens of thousands. So it’s impractical to rely heavily on Exact Match phrases because you’ll spend a huge amount of time entering these keyword phrases into Google and still not have your ads shown to lots of perfectly suitable prospects. (more…)
August 17, 2011
Exact Match
The third type of keyword match type you can use for your Google Adwords ads is Exact Match. With Exact Match keyword phrases your ads are only displayed to people who search using precisely the keywords you specify. Your ads will not display for misspellings , similar keywords, plurals, or singular forms of the words. When you enter your Exact Match keyword phrase into Adwords you use square brackets (IE [ ]) at the beginning and end of the phrase. For instance, if you specify [Toronto Real Estate] for an ad it would be shown under the following keyword phrase searches: (more…)
August 15, 2011
Phrase Match
The second of type of keyword match with Google Adwords is Phrase Match. This match type allows you to be more specific with what keyword searches your ads are displayed for and which searches they aren’t displayed for.
When entering in keyword phrases you want Phrased Matched you put quotation marks at the beginning and end of each line. For instance, all of the 3 below keyword phrases would be Phrase Match: (more…)
August 12, 2011
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