Archives – July, 2011
Let’s review again the 6 fundamental ways people search for information online. They are:
- The person’s actual question, or an abbreviated version of it
- The answer to the question
- A description of the problem
- A symptom of the problem
- A description of the cause
- Product parts or brand names
Above we have given a large list of questions someone might ask as their search query. So let’s review some of those questions and see them expressed in the other 5 ways people search for information online. (more…)
July 29, 2011
How can I find affordable rental units near the University/College of X?
Where do I find out about the availability of City owned rental properties?
Do you know any companies that will give us insurance?
What are “title insurance” and “mortgage insurance”, and are they necessary? (more…)
July 27, 2011
Is this a partnership, limited partnership or corporate real estate investment?
How is the property title transferred?
How can a buyer ensure receipt of clear title to their property? (more…)
July 25, 2011
What non-government restrictions are there on the use of my property?
What legally can be done to block a holdover home seller situation?
What is the difference between cooperatives and condominiums?
What is the legal definition of real property?
How can I stop someone from using my residential driveway for commercial purposes? (more…)
July 22, 2011
Here are more questions your prospects can have. By using the same keywords in these questions in your Adwords ads you will drive qualified prospects to your site: (more…)
July 20, 2011
However, it’s very important to remember there are many different stages people go through when looking at a home. There are basically 5 stages to the buying process and it’s called the buying funnel. They 5 stages are:
- Awareness
- Interest
- Learning
- Shopping
- Buying
For simplicity’s sake, let’s reduce 5 stages down to 2:
- Home Research (Awareness, Interest and Learning phases)
- Home Search (Shopping, Buying)
The basic difference between the 2 stages is (more…)
July 18, 2011
People like to browse sites like Amazon because they can almost always know they are getting true, unbiased information about the actual quality of any particular item offered on the site. Amazon also looks at purchasing trends, user reviews and other information and uses both people and software to organize products in such a way that if you look at one product, Amazon can recommend to you several other products that are very similar to it. This lends itself very well to browsing.
However, search engines are actually quite poor at (more…)
July 15, 2011
The supremacy of relevance for Google Adwords is exciting because it means you can get high ranking for the keywords you want to be found under searches for without necessarily paying a lot of money for that ranking. We understand that most real estate professionals have very limited advertising budgets, so using Google Adwords can be tremendously beneficial for those willing to take the time and really learn how to use the Adwords system well.
Understanding How People Search Online
Before delving into the finer details of everything to do with Google Adwords let’s step back for a moment and take some time to understand the psychology of how people search for things online. Understanding this psychology is a critical part of a successful Adwords campaign because how our ads are displayed to searchers is closely and directly tied in with how people search. So if we have a keen understanding of how people search, then we’ll understand how to get the right ads in front of the right people at the right time. (more…)
July 13, 2011
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