Mastering Facebook Pay Per Click (PPC) Ads For Your Real Estate Business Part 17

June 24, 2011

Use Ad Posting Automation Software

Posting and updating lots of Facebook ads is very time consuming.  So there is third party software available specifically designed for Facebook allowing you to post large numbers of nearly identical ads (eg. the ads can differ only by your bid for each click).  This will allow you to achieve the goal of having Long Tail marketing and save you a great deal of time and money by enabling you to manage hundreds or even thousands of ads.  It’s important you clearly understand the concept of Long Tail Marketing to be successful at Pay Per Click marketing.  For more information on what Long Tail Marketing is visit http://en.wikipedia.org/wiki/The_long_tail.

As of 2011 many PPC companies offering this software have very high minimum monthly spends – often $10,000 or more.  One company we’ve found offering this software with no minimum monthly spend is Pay Per Click Coach (http://www.ppc-coach.com).  They currently charging 5% of your monthly Facebook ad spend along with a $50 per month fee to access their many Pay Per Click resources.  We anticipate in the near future that as more companies enter the Facebook marketing field that high (or any) minimum monthly advertising spends will disappear, and paying companies a % of your Facebook ad fees will disappear not long after that.
Experiment With Your Pay Per Click Rates

You should understand how Facebook charges for each ad click because what you pay isn’t the same amount at any given time.  What you pay for each click depends on what other advertisers vying for the same demographic audience at that date and time are willing to pay for their clicks.

Let’s say you specify you’ll pay 50 cents maximum per click and the next highest competitor today has a maximum bid per click of 40 cents.  Facebook would charge you 41 cents for that click – just enough to beat out the next highest bidder.  But if next week you still had your maximum bid at 50 cents and the next highest bidder was only for 20 cents then you’d get that click for 21 cents.  So Facebook only charges you what you need to pay to just beat out the next highest bidder for the demographic you’re going after at that particular date and time.  So really keep an eye out for particular dates/times when competition for clicks is minimal and offer more campaigns during those periods.

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