Mastering Facebook Pay Per Click (PPC) Ads For Your Real Estate Business Part 15

June 20, 2011

Another way of improving your conversation rate with your squeeze pages is by briefly stating your privacy policy.  For instance, “We keep all mailing list members’ contact info fully confidential.  We will never sell, rent or in any way disclose this information to any third party unless required to do so by law.”

Also be sure to have multiple Like buttons on the landing pages for your Facebook ads.  Having people clicking your Like buttons, along with a high Click Through Rate (CTR), are critical factors in getting lots of impressions for your ads while minimizing your costs per click.

Always Request Their Email Address

One thing that’s fundamentally different about using pay per click ads with Facebook and social media sites vs. search engines like Google is what people are trying to accomplish when they use these sites.  It’s important to understand each site has a fundamentally different purpose and people use them for those specific purposes.

With social media sites people use them for socializing.  You could say Facebook is a relationship search engine.  That’s why most of the sponsored ads on Facebook are ads for online dating sites.  Many people cruise around on Facebook looking to meet someone of the opposite (or same!) sex through their friends, family and other contacts, so by having these dating sites ads they’re helping many people find what they’re already looking for.

But with search engines like Google and Yahoo people are using them for looking for a specific thing, whatever that might be.  Since the only thing Google knows about people is the geographic region they come from (and this isn’t relevant to many searches) the only thing Google can use to match up people with what they want is the keywords they specify in their searches.  Consequently, search engines are laser focused on matching up people only with exactly the searches that best fit their keywords.  With Google Adwords they allow you to specify the specific keywords and keyword strings that your pay per click ads will be found under.  To determine what words people are using to search you can use Google Wordtracker to see how many searches have been done locally and internationally for specific keywords and keyword phrases.

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Tags: facebook, marketing, online advertising, online marketing, Pay Per Click, PPC, prospect, prospecting, randing, real estate educators, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine ranking, social media, Social Media Advertising