Mastering Facebook Pay Per Click (PPC) Ads For Your Real Estate Business Part 7

May 30, 2011

Carefully Consider Your Ad Wording

You’re only allowed 25 characters with your ad headline and 135 characters for the ad’s body, so writing tight is a must.  This is one of the biggest factor’s in attracting qualified prospects to your ad and landing page.  In both headline and body focus on the benefits to prospects of clicking and finding out more.

Entice Them To “Like” Your Ad

Facebook ad quality is determined by feedback from users. As with other aspects of the site, your ads will include a “Like” button people can click that basically gives a vote for your ad to Facebook.  The more people who “like” your ad, the more likely it is to win a bid.  Probably the best way of getting Liked ads is by having laser targeted ads for your unique services no one else is offering. 

Market To Real Estate Investors

Obviously you want to reach local prospects, but you need not restrict yourself to only them.  Remember that plenty of investors worldwide are actively buying up foreclosure properties in the US at discounted prices, holding them for a few years, and then planning to resell them once the US real estate market recovers.  When creating ads for investors be sure to talk their language.  Talk about things like projected ROI, that you have access to tenants, property managers, and so on.  Under the interests section specify you want people who are investors, not necessarily just real estate investors.  Some people who have invested in other areas (eg. stocks) may be interested in something less volatile like real estate.

If it’s your intent to market to a global clientele, Facebook is the place to turn for assistance. This site has 70 different translations available for just about every country on the map. In fact, an estimated 70 percent of the site’s users are living outside of the United States. This means Facebook advertisers can target people living just about anywhere in the world or they can attempt to reach them all with a broad-based campaign.  Facebook automatically does the translating for your ads into your prospects’ first language.

Filed under: Marketing Tips

Tags: facebook, marketing, online advertising, online marketing, Pay Per Click, PPC, prospect, prospecting, randing, real estate educators, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine ranking, social media, Social Media Advertising