Mastering Facebook Pay Per Click (PPC) Ads For Your Real Estate Business Part 6

May 27, 2011

You can also get vouchers redeemable after you run your first campaign.  One way of getting these is by signing up for an advertiser’s network or application.  Take a look around on YouTube or Google for how-to videos or page on Facebook advertisers currently offering these credits.  Some offers will be expired by the time you find them, while others will still be active.

Use Eye Catching Graphics With Your Ads

It’s easy for people to ‘tune out’ any sponsored pay per click ads on Google since most of them are in an unobtrusive spot on the side of the page.  Recognizing this, Facebook allows sponsored ads to include a graphic of your choice with your ad.  So you should use a graphic that will catch their eye and make them more likely to read your ad.  This is another advantage of Facebook ads as Google AdWords don’t allow graphics within their ads. 

In a Facebook ad one creative real estate professional took a graphic of a Stop sign and added his own writing above and below the Stop area so the ad says “Click Here To STOP Foreclosure”.  Perhaps use a picture of the typical homes in your farm area, particularly if there are any distinctive looking ones.  Are there any landmarks in your farm area that are immediately recognizable to anyone living in the region?  If so, try using a picture of at least one of those landmarks or other notable features.  If you sell a lot of condos then use a picture of a condo building.  If there are any condo buildings in your area that are really distinctive looking then use pictures of those, otherwise any condo building picture will do.  Just do a Google search for “condo” and then restrict your search to show images only.  When you find an image you want simply right click over the image and select the Save Image As option.  This will save the picture to your PC for future use.

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