Mastering Facebook Pay Per Click (PPC) Ads For Your Real Estate Business Part 5

May 25, 2011

Part 2 – Basic Facebook PPC Ad Strategies

Here are some basic strategies for maximizing your Facebook ad PPC campaigns:

Study Best Practices Before Starting

Before jumping into Facebook advertising learn from our experience and expertise about what to do and what not to do.  This will save you a lot of time and money and increase your online marketing’s effectiveness and ROI. 

PPC advertising is by no means a sure fire way of making money or promoting your business well.  You can quickly and easily spend hundreds if not thousands of dollars on Facebook or other types of PPC ads with little return if you don’t know what you’re doing.

We are currently creating an online community for real estate professionals dedicated to helping them market their business online.  In the meantime, try joining and getting involved in online communities where you can learn the latest strategies for PPC advertising.  The site PPC Coach (http://www.ppc-coach.com) is a great one as is ActiveRain (http://www.activerain.com).

Save Big With Free Trial Vouchers

Facebook plus most of the search engines and other popular pay-per-click advertising sources offer free trials via gift cards.  You can get these gift cards from a variety of Facebook partner vendors such as Best Buy and they come in various denominations.  The best source for getting these vouchers is eBay.  There are many eBay sellers offering Facebook vouchers at a fraction of their face value.

Keep in mind that these vouchers usually only work for new Facebook ad accounts.  Your Facebook account itself doesn’t have to be new but you must not have run any Facebook ads before.  Reputable eBay vendors will guide you through a step-by-step process on how and when to redeem the vouchers you buy from them so that you get the full value of what they sell you.  If you don’t handle this redemption process properly you may not be able to redeem all of the vouchers.  Also keep in mind that many of these vouchers often have a near-future expiry date.

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4 Comments Leave a Comment

  • 1. Samuel  |  July 25, 2011 at 11:49 am

    Awesome Posting in your Blog.

  • 2. Golden Real Estate  |  August 10, 2011 at 6:43 am

    Thanks for the post. I’d agree that before you do your own advertising, you need to do a little research first on the online strategies that you’re going to use. There are a lot of methods that you can utilize, you just have to discern which ones would suit you best.

  • 3. Rio  |  August 19, 2011 at 2:38 pm

    Heya i am for the first time here. I came across this board and I find It truly useful

  • 4. Real estate for rent  |  October 19, 2011 at 2:15 pm

    Some upgrades and updates within the home can cost minimal amount of money but have an extreme impact on the curb appeal of the home making it a more desirable option. Remember though that when selling a house no matter how great the renovation or curb appeal if it fails inspection with a leaky roof or dampness in the basement the house will not sell. The same thing is true replacement windows won’t sell a home with an infestation of bugs.

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