Mastering Facebook Pay Per Click (PPC) Ads For Your Real Estate Business Part 3

May 20, 2011

Facebook allows people to reveal a little or a lot about themselves both personally and professionally, depending on whatever they’re comfortable with sharing.  Any of the above criteria can be provided in a person’s Facebook profile.  The Likes & Interests category above is culled from a number of other areas in a person’s profile.  They can include:

-    Religion plus a description of your religious beliefs
-    Political views plus a further description of your political views/beliefs
-    People Who Inspire You
-    Favorite Quotations
-    Music
-    Books
-    Movies
-    Television
-    Games
-    Sports You Play
-    Favorite Teams
-    Favorite Athletes
-    Activities
-    Interests
-    Address including City/Town, Zip/Postal Code, and Neighborhood

A person’s Likes & Interests are also gathered from their recent interactions with other people on Facebook and what they do on their main page known as their Facebook Wall.  For instance, I recently shared a video clip by author Tim Ferriss on my Facebook Wall about his book “The Four Hour Work Week”.  I soon started getting ads on my Facebook pages about authors similar to Tim Ferriss.  The people posting these ads had no doubt targeted people whose stated interests somewhere in their Facebook account included ‘Tim Ferriss’ or his book names “The Four Hour Work Week” or “The Four Hour Body” or related keywords such as “outsourcing”, “offshore workers” or “virtual workers”.

Keep in mind that Facebook currently has 700 million people worldwide using the site.  That, coupled with the tremendous demographic information available on millions of Facebook users, makes Facebook PPC ads a marketer’s dream come true!

Why Facebook PPC Ads Work Well

As with popular social networking sites like YouTube and MySpace, Facebook helps facilitate viral marketing in a big way.  The reason marketing can become viral with Facebook is because of the trust factor involved with social networks.  In fact, 78% of people trust product/service referrals from friends, whereas only 14% of people trust conventional advertising.

Filed under: Marketing Tips

Tags: facebook, marketing, online advertising, online marketing, Pay Per Click, PPC, prospect, prospecting, randing, real estate educators, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine ranking, social media, Social Media Advertising