Mastering Facebook Pay Per Click (PPC) Ads For Your Real Estate Business Part 2

May 18, 2011

How Facebook Ads Work

The whole Facebook PPC advertising system is based upon Facebook using the wealth of personal information people typically have provided in all the time they’ve ever used Facebook.  This includes information users put in their basic profile when they register a new account plus information they provide in their interactions with other Facebook users.  Since many people use Facebook on a daily basis and some have been doing this for years there is a colossal amount of demographic information available to advertisers for many Facebook users.

Facebook allows you to display your ads only to people you specify based upon this highly detailed demographic information.  When creating your Facebook ads you can use any of the following demographic criteria for targeting qualified prospects for your business:

Geographic Location – By Country, By Province Or State, or By City (optionally include cities within 10, 25, or 50 miles)

Age – can specify an age range or a particular age only

Gender – can specify men, women or both

Birthday – can target only people whose birthday is today

Relationship Status – can choose from people who specify one of the following in their profile:

-    single,
-    in a relationship
-    engaged
-    married
-    it’s complicated
-    in an open relationship
-    widowed
-    separated
-    divorced
-    in a civil union
-    in a domestic partnership

Sexual Preference – interested in men, women, or both

Languages – can target by which languages they speak

Likes & Interests – can target by any hobbies or interests a user specifies in their profile

Education – can specify whether College Grad, In College, or in High School, plus the names of the schools they attended, years attended, and areas of study

Workplace – current company organization they work for, their job title, and past places they’ve worked at

Filed under: Marketing Tips

Tags: facebook, marketing, online advertising, online marketing, Pay Per Click, PPC, prospect, prospecting, randing, real estate educators, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine ranking, social media, Social Media Advertising