Mastering Facebook Pay Per Click (PPC) Ads For Your Real Estate Business Part 1

May 16, 2011

Part 1 – Understanding Facebook PPC – Getting Started

Why Facebook Matters For Online Marketing

Facebook has become one of those rare post-dotcom boom huge internet success stories.  The stats testify wholeheartedly to it:

-    In just 5 years it’s become the second most visited site in the world behind Google worldwide.

-    On March 13th 2010, Facebook surpassed Google as the most visited site in the US.

-    Facebook’s popularity has skyrocketed, going from 100 million to 500 million users in the past 2 years alone.

-    An estimated 50 percent of active users take the time to log into Facebook each and every day. That’s some 200 million people coming to this site daily.

-    The amount of time people typically spend on Facebook is huge: an estimated 500 billion minutes are spent by users on the site each month – far more than Google.

-    More than 150 million active users access Facebook through mobile devices across 200 mobile operators in 60 countries.

-    Facebook currently gets 39 billion views per month – 5 times more than Google.

-    An astounding 96% of Generation Y (those born in the mid 1970’s or later) use Facebook. 

There are two basic methods of using Facebook for building your real estate business.  The first way is by socializing and networking on Facebook.  The second way is by using Facebook’s Pay Per Click ads.  This ebook deals exclusively with the latter method.  We offer another ebook which deals with how to building your real estate business through Facebook socializing and networking.

What Facebook Pay Per Click Ads Are

A Pay Per Click (PPC) ad is basically self explanatory: it’s an online classified ad where an advertiser pays for every instance where   someone clicks their ad.  Facebook Pay Per Click ads are found exclusively on Facebook members’ pages when they’re logged into their Facebook accounts, regardless of whether they’re using home PCs, laptops, or Smart Phones.  These ads appear on Facebook users’ screens at the upper far right.  The ad headline can have upto 25 characters and the ad body upto 135 characters.  Ads can include a small picture beside the text.  A Facebook ad basically looks like this:

Ad Title Here (25 Chars.)

PICTURE       Body
HERE              Of
Ad
Here
(135 Chars. Max)

Filed under: Marketing Tips

Tags: branding, facebook, marketing, online advertising, online marketing, Pay Per Click, PPC, prospect, prospecting, real estate educators, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine ranking, social media, Social Media Advertising