Archives – May, 2011
Carefully Consider Your Ad Wording
You’re only allowed 25 characters with your ad headline and 135 characters for the ad’s body, so writing tight is a must. This is one of the biggest factor’s in attracting qualified prospects to your ad and landing page. In both headline and body focus on the benefits to prospects of clicking and finding out more.
Entice Them To “Like” Your Ad
Facebook ad quality is determined by feedback from users. As with other aspects of the site, your ads will include a “Like” button people can click that basically gives a vote for your ad to Facebook. The more people who “like” your ad, the more likely it is to win a bid. Probably the best way of getting Liked ads is by having laser targeted ads for your unique services no one else is offering. (more…)
May 30, 2011
You can also get vouchers redeemable after you run your first campaign. One way of getting these is by signing up for an advertiser’s network or application. Take a look around on YouTube or Google for how-to videos or page on Facebook advertisers currently offering these credits. Some offers will be expired by the time you find them, while others will still be active.
Use Eye Catching Graphics With Your Ads
It’s easy for people to ‘tune out’ any sponsored pay per click ads on Google since most of them are in an unobtrusive spot on the side of the page. Recognizing this, Facebook allows sponsored ads to include a graphic of your choice with your ad. So you should use a graphic that will catch their eye and make them more likely to read your ad. This is another advantage of Facebook ads as Google AdWords don’t allow graphics within their ads. (more…)
May 27, 2011
Part 2 – Basic Facebook PPC Ad Strategies
Here are some basic strategies for maximizing your Facebook ad PPC campaigns:
Study Best Practices Before Starting
Before jumping into Facebook advertising learn from our experience and expertise about what to do and what not to do. This will save you a lot of time and money and increase your online marketing’s effectiveness and ROI. (more…)
May 25, 2011
One of Facebook’s most popular innovations is the Like button. A Like button is a way for people to support someone or something. For instance, your website could have a Like button on it and you could ask your site visitors to click this button. Let’s say John Smith saw your Facebook ad, clicked it, was brought to your website and clicked the Like button on your landing page. If John Smith had 500 friends on his Facebook account (not an uncommon number nowadays) then your site would be visible to all of John’s 500 friends on their Facebook News Feed page. It’s like a virtual referral from John Smith to his entire friend network. (more…)
May 23, 2011
Facebook allows people to reveal a little or a lot about themselves both personally and professionally, depending on whatever they’re comfortable with sharing. Any of the above criteria can be provided in a person’s Facebook profile. The Likes & Interests category above is culled from a number of other areas in a person’s profile. They can include:
- Religion plus a description of your religious beliefs
- Political views plus a further description of your political views/beliefs
- People Who Inspire You
- Favorite Quotations
- Music
- Books
- Movies
- Television
- Games
- Sports You Play
- Favorite Teams
- Favorite Athletes
- Activities
- Interests
- Address including City/Town, Zip/Postal Code, and Neighborhood (more…)
May 20, 2011
How Facebook Ads Work
The whole Facebook PPC advertising system is based upon Facebook using the wealth of personal information people typically have provided in all the time they’ve ever used Facebook. This includes information users put in their basic profile when they register a new account plus information they provide in their interactions with other Facebook users. Since many people use Facebook on a daily basis and some have been doing this for years there is a colossal amount of demographic information available to advertisers for many Facebook users.
Facebook allows you to display your ads only to people you specify based upon this highly detailed demographic information. When creating your Facebook ads you can use any of the following demographic criteria for targeting qualified prospects for your business:
Geographic Location – By Country, By Province Or State, or By City (optionally include cities within 10, 25, or 50 miles)
Age – can specify an age range or a particular age only
Gender – can specify men, women or both
Birthday – can target only people whose birthday is today
Relationship Status – can choose from people who specify one of the following in their profile:
- single,
- in a relationship
- engaged
- married
- it’s complicated
- in an open relationship
- widowed
- separated
- divorced
- in a civil union
- in a domestic partnership
Sexual Preference – interested in men, women, or both
Languages – can target by which languages they speak
Likes & Interests – can target by any hobbies or interests a user specifies in their profile
Education – can specify whether College Grad, In College, or in High School, plus the names of the schools they attended, years attended, and areas of study
Workplace – current company organization they work for, their job title, and past places they’ve worked at
May 18, 2011
Part 1 – Understanding Facebook PPC – Getting Started
Why Facebook Matters For Online Marketing
Facebook has become one of those rare post-dotcom boom huge internet success stories. The stats testify wholeheartedly to it:
- In just 5 years it’s become the second most visited site in the world behind Google worldwide.
- On March 13th 2010, Facebook surpassed Google as the most visited site in the US.
- Facebook’s popularity has skyrocketed, going from 100 million to 500 million users in the past 2 years alone.
- An estimated 50 percent of active users take the time to log into Facebook each and every day. That’s some 200 million people coming to this site daily.
- The amount of time people typically spend on Facebook is huge: an estimated 500 billion minutes are spent by users on the site each month – far more than Google.
- More than 150 million active users access Facebook through mobile devices across 200 mobile operators in 60 countries.
- Facebook currently gets 39 billion views per month – 5 times more than Google.
- An astounding 96% of Generation Y (those born in the mid 1970’s or later) use Facebook. (more…)
May 16, 2011
In the previous article in this series I spoke about a “hands on” method of getting great content for your real estate blog. Now I’ll speak about some “hands off” ways of getting great content where the content comes to your blog with minimal effort on your part.
RSS Feeds
To be really “hands off” you need to find neighborhood blogs that can be delivered via RSS feed. An RSS Feed is basically a mini news wire like the Associated Press or Reuters but with much more specific content. For instance, you may find a blog that writes about nothing but local politics in your given area. You can arrange to have new articles from that blog automatically sent to your email account. If the article is relevant to your farm neighborhood you can have the article feed directly into your website in the “What’s New” or “Community Happenings” section or have it appear on your blog. To do this you will need a website and blog that is compatible with receiving RSS feeds. Ask your website provider if your website can do this. (more…)
May 13, 2011
Part 2 – Advanced Search Engine Optimization Strategies
KEYWORDS
Real Estate Blogging & Site Content – Best Practices
Most real estate professionals who try their hand at blogging for their business write sporadic, very general articles on real estate. This actually does little to help your real estate business. There are two basic reasons to have a real estate blog: demonstrate your real estate expertise and help your website’s search engine optimization (SEO). When you write very general real estate articles, you’re really not giving your prospects any information they can’t find on the next real estate website they visit. So why would they sign up for your mailing list? Publishing an article every 2 months will do little for your website’s SEO as well. This article series talks about two approaches to getting great blog content: hands on and hands off approaches. (more…)
May 11, 2011
Pick Domains Based On How People Search For Listings
You should have both a generic name for your website (eg. Mississauga-condos.com) and your own name (JohnSmith.com). A domain with your own name is part of your personal branding. But when the day comes to sell your website domain, unless you’re a famous person, no one is going to be interested in buying your JohnSmith.com website name. But they’ll be interested in Mississauga-condos.com. This could become a valuable piece of “dot.com real estate” that could eventually be worth tens of thousands of dollars when you retire or leave the real estate business.
Some companies specialize in buying domain names and re-selling them, so try looking around for some popular domain names describing your farm areas. Some domains already have high ranking in the major search engines, so by buying one of these domains you can start getting lots of traffic to your website immediately. My turn-key website for real estate reps Moneymaker gets you this in spades. You may be able to buy a great domain name which no other real estate sales person is using, but it may be expensive. Even if another sales rep has a domain you want, email them and make them an offer for the domain. They may not understand the value of their domain or realize
May 9, 2011
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