Search Engine Optimization: Getting Real Estate Websites High Ranking In Search Engines Part 25

April 20, 2011

Google AdSense Ads

Ever notice those short classified ads by Google on many websites?  Google can deliver unobtrusive ads whose offerings match the content of your website.  Google will pay you for every person who clicks the ad.  You should do this especially if your website is Search Engine Optimized and gets lots of traffic.  These ads can turn into a nice source of passive income.

Google Maps

This is a great way of showcasing your sold listings.  You select the geographic area you want shown in the map and then input the addresses of the sold listings to Google.  Visitors will then see a small balloon with a letter at each property location on the map.  Visitors can then look up the letter in the map’s legend and go to the full listing.  You can include current listings in this map.  You can also colour code the marker balloons for easier reference.  For instance, you could make all pink balloons refer to condos, green balloons refer to houses and so forth.

Open House listings

Some real estate associations and companies allow their members to post their open house dates on their sites.  So it’s a definite asset for your site to provide links to this information or (better yet) display this information right on your site.  Ideally, people should be able to search by city or zone to find properties.  It’s a great way of getting new buyers.

Links Section

This can operate like your neighborhood directory but for specific areas of real estate.  For example, you could have a section of links for real estate investors.  Whatever information you cover here, be sure to have the links open up in a new window, otherwise people may leave your site and never come back.

Live Chat

An increasingly popular feature I’ve been seeing on websites is live chat.  This is often used by customer service departments, and you can use it too.  Whenever you’re at your computer or available on your Blackberry you can have your chat window indicate that you are available and are ready to respond to questions and comments.  This can be very appealing to people who want information immediately.

Filed under: Marketing Tips,SEO For Realtor Websites

Tags: branding, Google, Google AdWords, marketing, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine ranking, real estate search engine training, Search Engine Optimization, search engine training, SEO, website training tips