Search Engine Optimization: Getting Real Estate Websites High Ranking In Search Engines Part 23

April 15, 2011

Pop-Ups

Most pop-up ads nowadays get suppressed by our web browser.  Since we don’t see them much anymore, they’re not as annoying as they once were.  One creative Mississauga sales rep’s site occasionally uses a pop up window to advertise the benefits of joining his mailing list.  It’s a way of building your mailing list that’s not overly obtrusive and very hard to ignore.

Frequently Asked Questions (FAQ)

When people can’t find the information they want quickly they’ll tend to move on to other real estate websites.  So having a FAQ on your website is a great way for your visitors to get quick answers to the many of their questions without searching all over your site.  With a FAQ you can group questions according to the type of prospect (eg. First Time Buyer, Investor) or subject area (eg. mortgages). One enterprising sales rep has an extensive FAQ section with questions many home buyers and seller have asked him such as:

“Could the US Sub-Prime Meltdown in the US come to Canada?”
“How long do you think it will take to sell my home?”
“What do I need to do to make my home more saleable and improve my sale price?”
“Should I buy a new builders home or a resale home?”
“Do I have to pay any commission when I purchase my home?”
“Should I get a home inspection?”

If you’re a broker, there are a lot of questions you can put in your FAQ for encouraging new sales reps to join your team.  Some of the best questions I saw were:

“What are ten of the most important things leading real estate salespeople do to succeed?”
“What are the top seven things you must do for long term success in real estate?”
“What are some of the mistakes sellers often make?”
“What are the requirements for becoming a real estate professional?”
“What courses are required to get your real estate license in Ontario?”
“How does one become a real estate broker?”
“Who do you recommend to host my real estate website?”
“I’m a fellow real estate professional.  What is your policy on using content from your site on my real estate website?”

Filed under: Marketing Tips,SEO For Realtor Websites

Tags: branding, Google, Google AdWords, marketing, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine ranking, real estate search engine training, Search Engine Optimization, search engine training, SEO, website training tips