Search Engine Optimization: Getting Real Estate Websites High Ranking In Search Engines Part 22

April 13, 2011

Bargain Hunters Section

Some people are by nature bargain hunters when doing home searches, and this is particularly true of many investors who are trying to maximize ROI on their investments.  One creative Mississauga sales rep has a section geared towards these people.  It features detailed information on buying Power Of Sales (Ontario’s terminology for foreclosure), Bank Sales and Tax Sales.  The pages on these types of properties frequently ask people to sign up for his mailing list to receive updates on new listings.  One thing I noticed with top achieving reps is they ask people to sign up for their mailing list in many areas of your website.  The more you ask, the more likely they’ll sign up.

Hot Spots

Having a neighborhood directory of shops is helpful, but having picks of the areas hot spots is even better.  When people know what the best spots in an area are before moving there they can visit them themselves and see if these are the kinds of places they’d want to hang out with with friends and family.  If they aren’t, this might be a decisive factor for them in looking at other neighborhoods.

RSS Feeds

Many real estate professionals don’t make the time to regularly update their websites, or don’t have the wherewithal to do it.  That’s ok.  There are plenty of regularly updated news and information sources relevant to your city and farm neighborhood that you can have fed in directly into your website automatically.  Think of your website as being a newspaper and an RSS Feed like the Associated Press or Reuters.

The trick is picking the right RSS feeds that have content relevant to people living in or interested in your farm area.  One stellar source of content is Outside.In.  According to their About Us page: “Outside.in is the leading hyperlocal content and advertising platform used by millions of consumers and thousands of local bloggers and publishers each month.  Outside.in monitors all the news, blogs, and discussions on the web and dynamically maps them to more than 50,000 neighborhoods in the US. You can find “What’s Happening. Where You Are. Right Now.” on Outside.in’s main site … Publishers can use Outside.in for Publishers to create customized and curated hyperlocal news sections, and bloggers can submit their sites for distribution in the Outside.in Network.”

Filed under: Marketing Tips,SEO For Realtor Websites

Tags: branding, Google, Google AdWords, marketing, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine ranking, real estate search engine training, Search Engine Optimization, search engine training, SEO, website training tips