Search Engine Optimization: Getting Real Estate Websites High Ranking In Search Engines Part 14

March 25, 2011

Local Demographics

Birds of a feather flock together.  There may be a considerable number of immigrants from a particular country in your farm neighborhoods.  If there are, have resources on your website specifically for these people.  Your site should note any ethnic establishments in the area: restaurants, book stores, foreign language movies stores, delicatessens or other ethnic shops in the area.

Do the necessary research necessary to become an expert on the types of people in the neighborhood.  You’ll want to know the people’s age, ethnicity, race, marital status, income, education, languages spoken, and number of children.  Present this information on your website.  This can be particularly valuable information to people immigrating to Canada from a foreign country.  Immigrants often like to ease their transition into a new country by living in communities dominated by people from their country who speak the same language.  So providing them with this demographic information can help them know whether they’d fit in with your farm neighborhood.  

Having this data will also help you understand how to better market to these people.  For instance, if your research indicates a high percentage of the area’s residents speak Urdu (a language spoken in Pakistan), you may want to have your marketing materials (including your website) available in this language as well as English.

Notable Residents

Note anyone famous or notable who lives in the neighborhood, or has lived there in the past.  Perhaps you can pick up some celebrity clients who can give you a testimonial on your website!  The Wikipedia page for your area will have information on notable local residents as well as the elderly people in the area.

Upcoming Commercial Developments

Neighborhood residents are always interested in hearing about new commercial establishments to be built in the near future.  Not only will these new businesses enhance their local shopping and enjoyment of the area, but they’ll help their property value appreciate.  You can get the inside track on upcoming new businesses coming to the area by talking to local government officials such as the economic development office or your local Member of Parliament or state legislature.

Filed under: Marketing Tips,SEO For Realtor Websites

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